About John Abbott

I am passionate about how businesses can grow more sustainably, develop better trust and loyalty with their customers, treat their staff more like real people, and focus on making a difference to those things in the world that need fixing. I thrive in complex and global challenges. At Yoti I lead our sales and marketing with the world's largest organisations, with state governments, and innovative tech companies. Digital identity is rapidly being recognised as the lynchpin of the next industrial revolution. At Yoti, we have built the trust platform you would feel safe letting your kids use. We want the new growth of technology innovation to be smarter for you, protecting your data, giving you all the control you should have when you share information with businesses, governments, charities and other people. After starting in Brand Management in 2000 with Red Bull during their UK growth phase, I've since had a varied and fulfilling career as a business consultant at leading global consultancies. I have substantial experience at the highest levels of FTSE 100/250 businesses, government departments, and tech start-ups, developing and maintaining strong C-suite level relationships whilst delivering on complex change. I have a broad base of experience across business and functional strategy, operations, supply chain and logistics, HR, Finance and IT. I have lead and managed large mixed teams of staff and suppliers in a range of industries: mobile and tech, consumer goods, financial services, retail, automotive, health and medical products, education and social welfare.