About Joel Samen

Joel’s Samen’s 16 years of experience in the digital marketing space adds a data-centric marketing focus to the Modives leadership team. With experience building profitable and scalable customer acquisition strategies for the largest property and casualty insurers in the country, Joel will guide the marketing strategy for Modives to showcase the value its products bring to the insurance ecosystem. Previously, Joel developed the marketing strategy for Liberty Mutual’s largest digital acquisition channel, then helped other Fortune 100 carriers replicate his success while leading the P&C Demand and Marketing teams at MediaAlpha. Joel is Senior Director, P&C Demand for MediaAlpha, the leading customer acquisition platform in the insurance industry. In this role, Joel leads the client-facing team that works with P&C advertisers to profitably acquire customers at scale, ensuring campaigns are highly efficient and meet client objectives. Joel Samen holds an MBA and an MS in Information Systems from Boston University.