About Jan-Pieter (JP) Lips

Jan-Pieter (JP) Lips, Senior Executive with a strong track record of leading growth businesses in analytics, digital and loyalty. Pioneer in the loyalty management industry, creator and P&L-owner of data driven marketing propositions in Retail, Financial Services and Travel. Co-founder of the Nectar loyalty business, sold for £368m in 2007. A strongly people-focused business leader and commercial relationship builder, with a deep knowledge of analytics. Extensive experience in B2B, B2C and B2B2C environments. Broad international experience. UK based Dutch national, fluent English and Dutch, good German Jan-Pieter (JP) Lips is an accomplished executive with extensive experience in the payments and loyalty sectors. Currently serving as CEO of DNA Payments Group since November 2023, He leads initiatives to enhance payment solutions across various industries including hospitality and retail. In addition to this role, He is a Non-Executive Director at TLC Worldwide and Loyalzoo, and volunteers with Ukrainian Action. He holds an Advanced Management Programme degree from Harvard Business School and a Master’s degree in Business Economics from the University of Amsterdam.