About James Fulker

James is a digital professional with deep and broad expertise built through nine years of executive digital roles across ecommerce, major programme delivery, strategy and user experience. He is currently Director of Consumer Onboarding in Lloyds Banking Group where he is accountable for transformation, 8m+ customer purchases and £80m of investment. He has a passion for creating high performing teams and delivering sustainable results through really understanding customers. He is energised by new challenges where the ‘rule book’ has not been written, relishing the opportunity to lead the thinking for the organisation. A ruthlessly pragmatic side means that he is always grounded in what can be delivered to make a difference for customers