About Jacquelin Becheau La Fonta

Interested in future of banking, data, marketing & retail innovation. Passionated by scaling organizations & expansion. I have founded PayLead with the mission to turn marketing budgets into purchasing power for end consumers and in the meantime to help banks monetizing payment data. Thanks to Payment marketing we are building bridges between marketing and banking technology stacks. Payment Marketing is a performance marketing channel that utilizes anonymized payment data to target potential prospects and clients based on their purchase behaviors.