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Gregg Hammerman

About Gregg Hammerman

http://www.nudge.larky.com/
Creative and energetic entrepreneur with several success stories (and lots of other stories). Co-founded online technical information company. Raised two rounds of funding, grew to multi-million revenues, and exited with a sale to a Fortune 500 company. Enrolled in the MBA program at University of Michigan to enhance skills learned in the trenches with classroom learning. Graduated with distinction in April 2007. Four years experience with an early-stage electronic medical records company including roles in product management and strategic partnerships. Created iPhone app 'MeetMe.' which became the 2nd most popular navigation app in July 2009 and was sold to an Inc 500 company in 2011. Co-Founder of Larky. Specialties: operations management, automation, creative problem solving, business building, strategy development, partnerships

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 DeepTarget and Larky launch an integration enabling community financial institutions to deliver AI-driven, personalized push notifications, with CEOs Gregg Hammerman and Preetha Pulusani highlighting how predictive insights drive proactive mobile engagement and product adoption.

Community Financial Institutions Gain a New Advantage: Proactive, Personalized Push Notifications That Reach Account Holders Beyond Digital Banking

December 4 2025

Community financial institutions (FI) can now reach account holders proactively - without waiting for them to open their mobile banking app - through a new integration between DeepTarget and Larky. By combining DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform, banks and credit unions can deliver timely, personalized product offers and service updates directly to account holders' mobile devices. This enhanced capability strengthens digital relationships, increases product adoption and transforms everyday engagement into measurable growth.

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DeepTarget

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