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Gen Z Takes the Lead in Financial Planning but Still Wants to Bank on the High Street

April 10 2025

New research from global marketing group dentsu shows that Gen Z is emerging as the UK’s most financially savvy generation. According to the latest Consumer Navigator Report, almost half (45%) plan to open a regular savings account within the next three months—significantly outpacing Millennials (29%), Gen X (16%), and Boomers (14%).

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