About Esteban de la Peña Padilla

Esteban de la Peña Padilla, Senior marketing and branding strategist with experience in advertising, sales and B2B marketing in the European and Guatemalan market. He coordinated the successful launch of a fintech in 2014 and thus acquired a deep knowledge of blockchain and digital asset related topics. As a Guatemalan who grew up in Germany,He developed a sensitivity to easily identify cultural idiosyncrasies and leverage them in the execution of communication strategies, generating a high impact for brands. As co-founder of an open source movement (Decentralized Technologies, 2017) he has put his knowledge into practice by presenting smart contracts published by d/t locally, in Tel Aviv, New York and Bermuda. His purpose is to promote mass adoption of blockchain through a discourse of financial inclusion for the empowerment of Latin American economies. Esteban de la Peña Padilla actively participates in the local blockchain community by organizing Meetups, Hackathons, Blockchain Weeks, speaking at conferences and hosting a podcast with live radio episodes. Today, as a founding partner of IBEX Mercado, he focuses on growing the Bitcoin market, educating about its purpose and benefits for the Central American market. His career has been a continuous evolution from mastering market strategy in the advertising world to pioneering the integration of Bitcoin within fintech. Esteban de la Peña Padilla is work is dedicated to advancing financial inclusion and fostering Hyperbitcoinization, with Bitcoin as the cornerstone for a more inclusive and efficient global economy.