About Daniela Gallucci

With +18 years’ experience, 12 within global agency group TBWA\, I now work with agencies and directly with clients on a freelance basis offering: Strategic Brand Consultancy, Agency Business Consultancy and Account Direction. And as a Content Producer I've managed the research, styling, filming and delivery of +50 films and multiple shoots - creating quality productions without the expense of hiring a bigger team. My experience has been gained across a client list as diverse as the work I deliver: Manchester Airport, RBS Group, MICHELIN, Staffordshire University, University of Leicester, ODEON and several agencies in the North West. I can offer a TEMPORARY BOOST OF ACCOUNT DIRECTION plus support in areas you might expect and some you perhaps wouldn’t: AGENCY PROCESS My work has taken me from a worldwide agency network to the smallest of creative shops but the stuff that makes for a profitable business is the same. I'll work with you to identify areas for improvement creating systems and tools to make your business more efficient, from timesheet analysis through brief writing and Account Development Planning RESEARCH I can help facilitate research without the expense of an agency: recruitment, field research, finding no cost/low cost venues, stakeholder research, focus groups, creative testing and presentation and analysis of findings PRODUCING AND STYLING Demand for quality, cost-efficient stills and video content continues to grow but often there isn’t the budget, or time, to engage a full crew. I can flex across a number of roles: planning, briefing, research, casting, interviewing, producing and styling of people and places, working with your suppliers or my own network SUIT SCHOOLING It’s not always possible to prioritise training and when you do it’s often generic and doesn’t really ‘get’ our industry. I offer real-world Client Services training on everything from Client Etiquette to Selling Skills and the Art of Negotiation