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DBS Enhances Spark GenAI Programme to Fast Track SME AI Adoption in Support of Singapore’s AI Ambitions

April 24 2026

DBS, EnterpriseSG, and the IMDA, announced an enhanced version of its Spark GenAI programme[1] to help SMEs fast track their AI transformation journeys

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DBS launches “DBS Joy,” a Gen AI-powered virtual assistant for corporate clients, led by Chen Ze Ling and Welson Jamin, enhancing SME banking experiences with instant, intelligent support and 24/7 service through DBS IDEAL.

DBS Rolls Out Gen AI-Powered Chatbot to All Corporate Clients

November 10 2025

DBS today announced the official launch of its newly-enhanced virtual assistant for corporate clients known as “DBS Joy”

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