About Carine van der Heijden

Carine van der Heijden, A strong and steady strategic & operational senior marketing leader. Know how to develop and implement a global (brand) marketing strategy, build a brand in a performance & product led organization and drive efficiency by designing and implementing processes. Likes to take on great challenges and has the ability to break down complex initiatives into concrete next steps and realistic tasks. Knows how to build strong relationships with Sr. leaders in a global organization (e.g. Product, Markets, Finance and Operations). Has C-suite experience, including building strong relationships with the (Supervisory) Board. Creatively focused, but data driven. Always finds the best approach and team to execute. Has a great understanding on how to build a team out of different skill sets and keeps them motivated. Carine van der Heijden has held leadership roles in well-known companies such as N26 and Booking.com, where She focused on driving business impact through powerful branding. She also has a background in digital marketing and volunteer work, showcasing their diverse skill set in the industry. Carine van der Heijden holds a 2010 - 2010 NIMA B @ SRM. Specialities: Global Marketing | Build cross functional motivated teams | Global Brand Strategy & Planning | Product Marketing | Creative Strategy & Ideation | Data driven | Design strategy | Building in-house creative & production agency | Global and Local Brand Campaigns | Brand Operations | Budget Owner | Measurement framework