About Anna Flach

Global marketing director and business leader with ten years of experience in investment banking and financial technology and a unique passion for tackling complex challenges in B2B technology marketing. Effective at leading diverse teams, setting a customer-focused vision, whilst diving deep to get things done. Commercially-focused and relentless at marketing optimisation and ensuring ROI of all activity. Extensive global network among business leaders, journalists, policy makers, investors and influencers in the banking and tech communities and strong understanding of products, key market trends and challenges. Having worked for start-ups, technology companies, investment banks and leading PR agencies, I am comfortable working in global, matrixed organisations as well as in agile, ambiguous environments. I have a diverse skills-set that spans strategic planning, brand strategy, marketing automation, lead generation, PR and media relations, content and digital marketing, go-to-market strategy, product marketing, partner marketing, data analytics, internal and change communications, blockchain, cloud computing, strategic partnerships, business development and ROI analysis. Passionate about the transformative impact of technology and regular speaker on all things fintech, social impact and diversity in tech. Recognised on the Innovate Finance Women in Fintech Powerlist 2018 and 2019 Nominated as one of the '20 Women to Watch in Telco and Tech' in 2020 by Capacity Media Shortlisted for European Women in Finance Awards 2020 Contributor to the Rose Review of Female Entrepreneurship