About Amal Ahmed

Amal Ahmed, As an award-winning Senior Marketing Leader, she has specialized in driving growth and innovation across the EMEA region within fast-paced, regulated fintech and eCommerce environments. Her experience spans across key areas that have consistently delivered results: B2B SaaS Marketing: Expert in developing and executing go-to-market strategies that effectively position products across diverse markets, ensuring alignment with both regional and global objectives. Global Pipeline Growth: Recognised for successfully owning and delivering full-funnel pipeline growth by leveraging data-driven insights and driving collaboration across international teams. Cross-Functional Collaboration: Excel at forming strategic partnerships across sales, business development, and product marketing teams, ensuring cohesive execution within a matrixed environment. Amal Ahmed has a diverse work experience spanning various marketing and communications roles. Amal Ahmed is currently working at Signifyd as the Director of Financial Services and EMEA Marketing. Before their current role, they held the position of Head of Global Financial Services and EMEA Marketing. Prior to that, they served as the Head of EMEA Marketing at Signifyd. Earlier in their career, Amal Ahmed worked at Itiviti as the Head of Content Marketing, PR & Communications and Head of Marketing and Communications EMEA. Amal Ahmed also held the position of Senior Marketing Manager EMEA at Itiviti. Before joining Itiviti, She worked at Imprima and InterResolve as a Marketing & PR Manager. She  was also a Marketing & PR Executive at Communisis. Amal Ahmed began their career as a Marketing and Event Co-ordinator (Freelance) at Let's Pizza UK. Prior to that, they worked at Ai Data Intelligence as a Sales & Marketing Executive. Amal Ahmed started their professional journey as an Account Manager at Fireco Ltd. Amal Ahmed completed their education in a chronological order. From 1999 to 2001, they attended Sir George Monoux College, where they pursued A-Levels in Law, Media, and Philosophy. Later, from 2004 to 2007, they enrolled at Open University and earned a BSc degree in Social Science and Psychology. In addition to their formal education, She obtained certifications in various areas. In 2015, they became a Hootsuite Certified Professional through Hootsuite Media Inc. She also received a certification in First Impressions from The Institute of Customer Service in March 2015.