Not young enough to be called a Digital Native, nor old enough to be classified as Analogue Veteran. So here am I, the “Digital Hybrid” (coined by yours truly), someone who knows enough about traditional enterprises but with an early transition into digital businesses.
After completing my military stint as an Infantry Platoon Commander, I majored in Economics & Statistics in National University of Singapore and thereafter started my consulting career with Accenture. I utilize data science to help companies unlock opportunities in customer conversion and marketing optimization. In 2010, wanderlust drove me to relocated from Singapore to the Beijing where I invented a series of performance-based commercial models for our China consulting business. I was then made the youngest Accenture Partner in Asia. We totally kicked ass in the realms of data science, ecommerce and marketing ops, helping companies transform into
digital business. My consulting portfolio then was US$50m (=CNY 300m) annually, and we had an amazing team of close to 100 consultants, data scientists and tech engineers.
After more than a decade of consulting with Accenture, I joined Alibaba Group in 2016 where I had an amazing view into the China Digital Commerce ecosystem, how marketplaces brings hypergrowth but must be balanced with governance, and how economic theories can be applied to business policies. I started with a role in Taobao Merchant Policy and moved on lead the TMALL Platform Governance, both strategic roles that used data science to drive better merchant engagement and ultimately a healthier assortment.
“Change is the only constant” is how we say it here in Alibaba. In 2018, I moved internally to Lazada, a very exciting Southeast Asian eCommerce company acquired by Alibaba. My mission was to build the capabilities of Cybersecurity, Trust & Safety in Lazada, and to reimagine how we can build the biggest and also the safest digital marketplace. I am currently the Chief Risk Officer for the Lazada Group where our army of data scientists, cybersecurity professionals, technologists, operation specialists and policy makers work relentlessly to build Lazada into the most trusted and safe platform for all our customers.
Outside of work, I invest, speak & mentor actively. Besides being in the Global Advisory Board for EcoImpact Capital VC, I mentor young talents to prepare them (and myself!) for the ever changing world.