Yaspa Appoints Cameron Flood as New Head of Product

WHY THIS MATTERS

Yaspa’s appointment of Cameron Flood as Head of Product comes at a time when competition in real-time payments and open banking is intensifying across the UK and Europe. As fintechs move beyond simple payment execution toward data-driven services, product leadership becomes critical in shaping how these capabilities are delivered to market. Flood’s experience in high-value payments, escrow solutions and real-time infrastructure positions him to help Yaspa scale products that combine speed, security and actionable financial insights.

Yaspa, a leading fintech specialising in payments and identity solutions, has announced the appointment of Cameron Flood as Head of Product (UK and Europe). In his new role, Flood will oversee all product development and launches for Yaspa in the UK and European markets. 

Flood is an experienced product leader who served most recently as the Head of Product at Shieldpay, a payments fintech specialising in simplifying payments in high-value and high-volume markets. In this role, he led the product strategy and delivery for the company’s digital escrow and payment solutions, focusing on streamlining complex financial workflows and ensuring security in high-stakes transactions, ideally positioning him to lead Yaspa’s product development in European iGaming markets.

Before this, Flood built a robust foundation in product management through various roles, including serving as a Product Manager at Vocalink, where he focused on building and deploying real time domestic payment infrastructure in markets such as Peru, Philippines and Saudi Arabia. 

His experience is characterised by a deep expertise in the fintech sector, specifically in navigating the intersection of regulatory compliance, user experience, and technical scalability. Throughout his career, he has demonstrated a consistent ability to translate complex business requirements into customer-centric product roadmaps, effectively bridging the gap between engineering teams and commercial stakeholders.

This week, Sifted named Yaspa as the fourth highest-growing start-ups in the UK and Ireland. In the last 12 months, Yaspa was named winner of the Real-Time Payments Innovation award at the 2025 Payments Awards and one of the CB Insights Top 100 Fintechs, a global ranking that spotlights the most promising and innovative companies shaping the future of financial services. This comes during a period of sustained growth for Yaspa in the past 18 months and closed a $12m investment round in July, led by Discerning Capital. This growth has culminated in the opening of its new Atlanta office in the US, as well as the opening of its tech hub in Leeds, UK, in August 2025.

Yaspa’s CEO James Neville said: “We’re delighted to welcome Cameron to the team. His experience and expertise make him ideally placed to continue to drive product innovation across payments and data solutions in our core markets. Cameron will be working closely with Max Collinge, now our Vice President of Product, based in the US; and will add on-the-ground experience to ensure Yaspa continues to be leading product innovation in the payment sector for years to come.” 

Cameron Flood commented: “I’ve been impressed by what Yaspa has already achieved, building payments solutions that don’t just move money faster, but provide real-time intelligence that helps businesses grow responsibly. I’m excited to scale our product capabilities to serve even more businesses while maintaining the innovation and customer-centricity that has driven Yaspa’s success.”

FF NEWS TAKE
As fintechs scale, product strategy is becoming a defining factor in long-term success.

Yaspa’s latest hire highlights how companies are investing in experienced product leaders to turn innovation into scalable, market-ready solutions. In areas like real-time payments and open banking, the ability to combine technical capability with strong product execution will be essential to staying competitive in an increasingly crowded market.