TS Imagine Boosts Sales Team with Hires of Terry Baum and Anthony DeRosa

WHY THIS MATTERS

The expansion of the North American sales team at TS Imagine, highlighted by the high-profile appointments of Terrance “Terry” Baum as Director of Sales (US) and Anthony DeRosa as Sales Executive, signals an aggressive commercial push to capitalize on the rapid software consolidation reshaping Wall Street. Formed by the blockbuster 2021 merger of TradingScreen and Imagine Software, the SaaS provider has achieved a staggering growth trajectory: its client assets under service have nearly quadrupled, skyrocketing from $5.3 trillion in 2023 to over $19.5 trillion.

This astronomical growth is driven by an industry-wide mandate: multi-asset buy-side firms, hedge funds, and tier-1 investment banks are moving away from legacy, single-task financial terminals. Operating disconnected Execution Management Systems (EMS), Order Management Systems (OMS), and Portfolio Management Systems (PMS) creates immense database silos and expensive operational risks. In an environment characterized by shifting liquidity pools and tightening regulatory scrutiny, trading desks require a single, unified environment that manages the full trade lifecycle—from front-office execution and real-time risk modeling to post-trade clearing and margin optimization.

TS Imagine, a leading platform for integrated electronic front-office multi-asset trading, portfolio management, prime brokerage, and financial risk management, today announced the expansion of its sales team with the appointments of Terrance “Terry” Baum as Director of Sales, US, and Anthony DeRosa as Sales Executive, further strengthening the firm’s North American sales team. Both will report to Chris Pielock, Head of Sales, North America.

The appointments come as TS Imagine continues to expand its global footprint and client base, with client assets under service now surpassing $19.5 trillion — up from $5.3 trillion in 2023. This growth reflects rising demand from firms navigating increasingly complex trading and portfolio workflows in a rapidly evolving operational environment.

Baum joins TS Imagine from Vermeg, where he served as Sales and Key Accounts Director. He brings more than two decades of experience across collateral management, liquidity risk, treasury operations and post-trade infrastructure. Earlier in his career, Baum was Group Head of Collateral and Liquidity Risk Management at LCH.Clearnet, and also held senior treasury and liquidity management roles at Pantheon Ventures and BlueCrest Capital Management, where he advised complex multi-fund organizations on liquidity strategy, treasury operations and counterparty risk.

DeRosa joins from SS&C Technologies, where he worked with institutional clients across portfolio management and order management solutions for buy-side firms. He brings strong experience supporting firms across EMS, OMS, and PMS workflows, helping clients optimize investment processes and operational efficiency.

Commenting on the new hires, Andrew Morgan, President & Chief Revenue Officer at TS Imagine, said: “We are seeing strong demand from hedge funds, asset managers, and banks seeking more integrated, automated approaches to trading, portfolio management, and risk. Our product suite, including the newly launched Automation 2.0 trading automation platform, is well placed to meet that demand. Terry and Anthony’s expertise strengthens our ability to support clients evolving needs and positions us for the next phase of growth.”

FF NEWS TAKE

TS Imagine is executing a precise talent-acquisition play to drive adoption of its recently launched Automation 2.0 platform. Unveiled as an event-driven fixed income and multi-asset architecture, Automation 2.0 addresses a critical vulnerability in traditional algorithmic order routing. Most legacy EMS automation tools rely on rigid, binary rules that break down when confronted with volatile market shifts, forcing traders to abandon automation and handle orders manually. TS Imagine’s new framework introduces an advanced rule-building environment that encodes complex branching logic, real-time liquidity awareness, cost intelligence, and localized market calendars.

By bringing on Terry Baum—who brings over two decades of institutional post-trade infrastructure expertise, including serving as Group Head of Collateral and Liquidity Risk Management at the London Clearing House (LCH.Clearnet)—TS Imagine is targeting the highly complex intersection of front-office execution and back-office balance sheet exposure. Simultaneously, DeRosa’s background at SS&C Technologies strengthens the firm’s competitive position against legacy buy-side platforms like Charles River Development and SimCorp.

Crucially, this sales expansion lays the programmatic foundation for TS Imagine’s ultimate product roadmap: the creation of an “Execution Agent.” Backed by their late-2025 technology integration with Gentek.ai, TS Imagine is positioning Automation 2.0 as the structural stepping stone toward autonomous, agentic AI execution. The goal is to transition the EMS from a tool that merely follows pre-set parameters into an autonomous layer capable of reasoning, adapting, and triggering dynamic fallback sequences across the entire order lifecycle—ensuring institutional trading desks maximize alpha protection with minimal human intervention.