Introducing Stocks & Shares ISAs for Robinhood UK Customers

WHY THIS MATTERS: The arrival of Robinhood’s Stocks & Shares ISA in the UK is a watershed moment for the country’s WealthTech sector, directly challenging the high-fee models of incumbent investment platforms. This launch is the latest—and arguably most aggressive—manifestation of the global commission-free trading trend being adapted to highly regulated national savings vehicles. By combining zero platform fees, minimal foreign exchange charges, and a 2% contribution match, Robinhood is not merely offering a new product; it is engaging in a full-scale pricing war designed to dislodge customer assets from established British brokers. More significantly, the introduction of the generative AI-powered Cortex Digests signals an evolution beyond simple cost disruption. It positions the firm to compete on user experience and information asymmetry, making the platform a testing ground for how embedded, real-time AI context will shape the future of retail investing and investor education within regulated wrappers.

This week, Robinhood UK is launching a stocks & shares ISA, bringing its signature low-cost, intuitive investing experience to one of the UK’s most established financial products. 

 Robinhood’s stocks & shares ISA combines zero platform fees, commissions, low FX fees and a 2% cash bonus, giving UK investors a simpler, more rewarding way to invest tax-efficiently. Customers can earn 2% back on new eligible ISA contributions when they fund their account before 5th April 2026*. 

ISAs are the UK’s most widely used long-term savings vehicle, yet many investors remain deterred by high fees, complex transfers and outdated platforms. Robinhood’s ISA is designed to change that – giving UK customers access to around 5,000 US-listed stocks and ADRs with no platform fees, no commissions and just 0.10% FX fee per trade**. Investors can trade both whole and fractional shares within a Robinhood stocks & shares ISA, giving them greater flexibility in how and where they invest. 

The account takes just minutes to open in-app or on the website, and customers can transfer their existing stocks & shares ISAs*** from other providers to Robinhood, making it easier to manage their money in one place. It also features a built-in contribution tracker – with a simple user-interface – allowing customers to easily track contributions across tax years and stay within annual ISA limits.

Users will have access to Robinhood’s AI-powered tool, Cortex Digests, which uses generative AI to provide near real-time context on stock movements. Digests is the first Cortex product launched in the UK, with more AI-powered tools set to launch in the UK later this year.

The Robinhood stocks & shares ISA will begin rolling out to UK customers this week – with broad availability soon after. 

“Investing should be rewarding, not costly. With our 2% match on contributions and no commissions or account fee, the Robinhood stocks & shares ISA is built to change the way the UK invests,” said Jordan Sinclair, President of Robinhood UK. “It’s time to go beyond better access and give investors a real advantage, by changing the incentives in a market that’s made it too hard, and too expensive, to get started.” 

Robinhood offers a variety of in-app educational resources designed to help users understand investment concepts, markets and financial planning. This includes real-time market news and analysis, as well as targeted educational content via Robinhood Learn, which breaks down complex investment topics into easily digestible modules 

The launch of the stocks & shares ISA marks another important step in Robinhood’s mission to become the leading global financial ecosystem. It also further supports its efforts to encourage greater retail participation in the UK stock market, building on Robinhood’s growing UK product suite, which already includes options trading, futures trading, margin investing, stock lending and Robinhood Legend, its advanced desktop trading platform.

*Offer terms and conditions apply. Hold eligible contributions for 1 year to keep full cash bonus. Transfers from your Robinhood individual investing account, as well as ISA transfers from other providers, will not earn the 2% cash bonus. Offer ends 5 April 2026.

**Robinhood UK customers will pay a 0.10% FX fee per trade during US FX market hours – with a 0.30% FX fee on conversions completed on Fridays 17:00 ET to 21:00 ET. Other fees may apply, see our Fee Schedule.

***Customers can transfer cash from an existing stocks & shares ISA or cash ISA held with another provider. Stock transfers will be added to the Robinhood stocks & shares ISAs in the near future.  

Disclosures:

All investments involve risk and loss of principal is possible. Tax treatment depends on your individual circumstances and ISA rules, which may change. Robinhood does not provide investment advice. Individual investors should make their own decisions.

Robinhood U.K. Ltd (Robinhood UK) is a company registered in England and Wales (09908051) and is authorised and regulated by the Financial Conduct Authority (FRN: 823590). Robinhood UK onboards UK customers and has the lead customer relationship with UK customers in relation to their use of the Robinhood UK app and website.

Robinhood UK introduces UK customers to Robinhood Securities, LLC for order routing, execution, clearing, settlement, arranging custody services and securities lending and margin lending to eligible UK customers with margin accounts regarding stocks and options.

FF NEWS TAKE: This move represents a powerful new force in the UK savings market, applying intense pressure on traditional players to drop fees and modernize legacy technology. Robinhood’s combination of American-style fractional share access with an aggressive cash bonus will compel consumers to rethink their long-term savings strategies. The key item to track next is the firm’s domestic roadmap: specifically, the timeline for incorporating UK-listed equities and expanding its AI tools beyond US stocks to fully localize its offering and cement its position against major domestic competitors.