West Ham United Score eToro Partnership Renewal to Support Inclusion in Investing

The eToro West Ham Partnership has been renewed, reinforcing both brands’ focus on inclusive investing and women’s football. The partnership helps eToro’s Loud Investing campaign, which wants to close the gender investment gap by making it more visible and teaching people about it.

The partnership will continue to see eToro receive a wide range of matchday branding rights including pitchside LED and stadium screen advertising, amongst a full suite of additional digital rights, at both Men’s and Women’s fixtures throughout the season.

A key feature of the partnership will see eToro continue to grow their presence in women’s sport by utilising their alignment with West Ham United women to promote their wider ‘Loud Investing’ campaign, which aims to close the gender investment gap by making investing more open, inclusive, and accessible to all.

As part of the campaign, earlier this year members of the West Ham United Women’s Team took part in a session hosted by eToro on the basics of investing, offering practical tools and insights to help them take their first steps into trading – part of the broader programme of financial education tied to the campaign.

Additionally, eToro, who is one of the industry leaders in global trading and investing, will also deliver brand activations to encourage financial inclusion and empowerment. This will include workshops and educational initiatives that aim to help fans and athletes alike feel more confident about starting their investing journey.

Speaking following the workshop with eToro, Verena Henshaw, West Ham United Women defender said: “It was great to be involved in the workshop with eToro, investing is a topic that can feel really daunting to talk about, but the session delved into the basics and was explained to us players in a really clear way. The session had a great impact in making us all feel much more confident in our knowledge of the subject area.

“The insights we received were really valuable and I’m looking forward to learning more about it in the upcoming season.”

Speaking on the partnership West Ham United Executive Director, Nathan Thompson, said: “The renewal of our successful partnership with eToro reaffirms our shared commitment to Women’s sport. We are particularly proud to be helping eToro gain vital exposure of their ‘Loud Investing’ campaign. This awareness drive aims to help close the gender investment gap and at the same time make investing open, inclusive and accessible, something that aligns perfectly with our Clubs values.

“The partnership will continue to provide vital tools of education on investing for our domestic fanbase but also our international supporters. We look forward to continuing to support eToro connect with our growing global fan base to share their industry leading insights over the coming seasons.”

“Re-signing with West Ham United is about more than badges and billboards, it’s a chance to put financial empowerment at the heart of match-day culture,” added Stephanie Wilks-Wiffen, Director of Marketing at eToro. 

“By renewing this partnership, we can keep turning up the volume on our ‘Loud Investing’ campaign, empowering more women, athletes, and supporters to build the knowledge and confidence they need to take charge of their financial futures.”

eToro is one of the world’s leading trading and investing platforms and aims to revolutionise the way people invest and enhance their financial education. Founded in 2007, eToro has created a multi-asset investment platform that is built on social collaboration: a community where users can connect, share, and learn. For more information on eToro, please visit www.etoro.com

With the eToro West Ham Partnership renewed, both sides continue to champion financial empowerment and equality in sport through the Loud Investing initiative.