Broadridge Announces Strategic Investment in CENTRL to Enhance Due Diligence and RFP Solutions for Asset Management and Retirement Industry

WHY THIS MATTERS
Due diligence and RFP workflows remain some of the most resource-intensive and fragmented processes in financial services. Asset managers, advisors, and institutions are dealing with increasing regulatory scrutiny while managing growing volumes of repetitive data requests across counterparties. Much of this work is still manual, duplicative, and prone to inconsistency.

Broadridge’s partnership and investment in CENTRL targets this exact pain point by embedding AI directly into these workflows. Instead of treating due diligence as a static, document-heavy process, the integration turns it into a dynamic, data-driven system. By combining Broadridge’s data infrastructure with CENTRL’s AI automation, firms can reduce manual effort, improve consistency, and create stronger audit trails.

This is particularly relevant as firms scale. As the number of products, counterparties, and regulatory requirements increases, the ability to standardise and automate due diligence becomes a competitive advantage, not just an operational improvement.

Broadridge Financial Solutions, Inc. (NYSE: BR), a global Fintech leader, today announced a strategic partnership and minority investment in CENTRL, a leading provider of AI-powered due diligence solutions for financial institutions. The partnership enhances Broadridge’s data and analytics solutions for the asset management and retirement advisory industries with leading due diligence technology and expands its AI-enabled capabilities, helping modernize counterparty due diligence and RFP processes through data-driven, innovative technology. 

“This partnership represents an important step in expanding our AI-enabled capabilities and delivering greater value for clients across our platform,” said Dan Cwenar, President, Data-Driven Fund Solutions at Broadridge. “By combining Broadridge’s deep industry relationships and data assets with CENTRL’s purpose-built AI technology, we are helping clients modernize due diligence and RFP response workflows, improve operational efficiency and better manage risk, and accumulate more assets.”

The financial services industry continues to face increasing regulatory scrutiny, fragmented counterparty oversight processes and a growing volume of manual and duplicative due diligence requests. By integrating Broadridge’s trusted data and market infrastructure capabilities with CENTRL’s AI-driven due diligence platform, firms can reduce manual touchpoints, eliminate redundant data gathering, improve accuracy and consistency, and strengthen regulatory audit trails.

“Broadridge is a trusted partner to many of the world’s leading financial institutions,” said Sanjeev Dheer, Founder and Chief Executive Officer of CENTRL. “Together, we are bringing AI-driven intelligent automation to some of the industry’s most complex and resource-intensive processes. By embedding AI directly into due diligence, research, and DDQ/RFP response and communication workflows, we can help firms move from manual, fragmented processes to streamlined, data-driven operations.” 

Through the partnership, Broadridge will integrate CENTRL’s AI-powered workflow and automation capabilities across solutions serving asset managers, retirement recordkeepers, and retirement advisors. The collaboration includes modernizing Broadridge’s Fi360 RFP Director, embedding Broadridge data into CENTRL’s workflows, and expanding access to AI-driven tools that automate due diligence, RFP responses, and counterparty oversight processes. 

Broadridge’s data and analytics business is focused on transforming complex data into actionable insights across the asset management lifecycle—from distribution and investor behavior to operational performance. The integration of CENTRL’s AI-powered due diligence capabilities extends this strategy, connecting data, workflows and automation to help clients streamline counterparty oversight and RFP processes. Together, Broadridge and CENTRL deliver a more unified, data-driven solution that improves efficiency, enhances decision-making and supports asset managers in scaling their businesses. 

Additionally, Broadridge clients will now have access to CENTRL’s leading due diligence management and response platforms, including deeper integration with Broadridge’s leading distribution data and analytics, enabling asset managers to improve and scale due diligence, fund and counterparty oversight, and RFP response workflows.

FF NEWS TAKE
This is a logical and important move for Broadridge. The company already sits at the centre of financial data and infrastructure. Adding AI-driven workflow automation strengthens that position and moves it further into the operational layer of its clients’ businesses.

The focus on due diligence and RFPs is well chosen. These are high-friction, high-cost processes that have not seen meaningful innovation for years. Automating them is not just about efficiency, it is about enabling firms to respond faster, win mandates, and manage risk more effectively.

There is also a broader trend here. AI in financial services is moving into structured, high-value workflows where the return on investment is clear. This is not experimental. It is embedded, practical, and tied directly to business outcomes.

The challenge will be integration and trust. Firms will need confidence that AI-generated outputs are accurate, auditable, and compliant. Those that can deliver that combination will define the next phase of operational transformation in asset management.

Overall, this partnership reinforces the shift toward AI-powered infrastructure that connects data, workflows, and decision-making into a single, scalable system.