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The Evolution of Embedded Finance Experiences
Embedded finance continues to be a hot topic for brands and customers alike. From delivering financial services when and where they are needed – paying in-app for an Uber, for example – embedded finance is now evolving into something much more powerful.
Volvo’s new car subscription service marks a new frontier in embedded finance with the ability for big brands to dramatically change the relationship with their customers from a difficult one-off purchase to an on-going, flexible arrangement with customer experience at the centre.
The second day of this year’s Open Banking World Congress sees Volvo board member Michael Jackson in conversation with Nigel Verdon, co-founder and CEO of Railsbank – the fintech that is leading the development of embedded finance experiences. The pair will offer their unique insights into the future roadmap for embedded finance.
“Volvo has set out to really transform the customer journey through embedded finance experiences. The embedded finance economy is providing a fundamentally different way of creating relationships between companies and consumers,” says Michael Jackson, board member of Volvo, former COO of Skype, and a long time FinTech investor.
“We are in a new age, the legacy banking system is now out of touch with the move towards embedded finance experiences. Fintechs have provided the conduit for change but they risk being left behind if they don’t embrace this fundamental shift in consumer finance,” says Nigel Verdon, co-founder and CEO of Railsbank.
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