" class="no-js "lang="en-US"> Cogo and Personetics Announce Partnership to Accelerate Planet-Friendly Finance
Saturday, May 25, 2024

Cogo and Personetics Announce Partnership to Accelerate Planet-Friendly Finance

Carbon footprint tracking expert Cogo has announced a partnership with Personetics, the global leader in AI-based personalised engagement platforms for financial institutions, to make it easier for banks to provide their customers with climate-conscious banking solutions. Banks using Personetics’ digital banking solutions will now be able to offer customers the ability to measure their carbon emissions and thereby understand their carbon footprint based on spending habits.

Leveraging a combination of categorisation tooling, transaction enrichment and a powerful ‘nudge’ engine, customers will receive easy guidance on reducing their impact with lending and sustainable solutions to help them complete their personally recommended climate actions.

Accelerating innovation

“Many markets are primed for dramatic shifts towards sustainability and banks and large corporates are realising that now is the time to focus on partnering with innovative fintechs as a way to accelerate these efforts using proven innovation. We’re excited to be working with Personetics to help some of the world’s largest institutions move the needle on one of the world’s largest problems,” comments Ben Gleisner, Cogo’s Founder and CEO.

A focus on transparency and innovation

Both companies believe that understanding the climate impact of your spending is shifting from being ‘good to know’ to something that customers demand and unlocks commercial opportunities. Customers expect more, and banks that offer them the ability to be proactive about managing their spending experience increase loyalty and trust.

“Sustainability is a top priority for both consumers and businesses. Banks need financial data-driven solutions to empower customers in managing their environmental impact,” said Dorel Blitz, VP of Strategy and Business Development at Personetics. “Our partnership with Cogo goes beyond finances, aligning with our vision of smart financial decisions. By integrating Cogo’s solutions, we equip banks with hyper-personalised experiences that drive action, boosting engagement and loyalty. This helps banks deliver on a sustainable future.”

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