Clarity AI Acquires ecolytiq, Further Expanding Its AI Sustainability Solutions to End Consumers

The Clarity AI Ecolytiq acquisition represents a significant advancement in the field of sustainability technology. Clarity AI hopes to deliver its cutting-edge AI-powered sustainability solutions straight to customers by acquiring climate fintech pioneer Ecolytiq, enabling people to recognise and lessen their environmental impact.

With this acquisition, Clarity AI expands its class-leading product portfolio, serving a broad spectrum of market participants—from institutional investors and global corporations to retail banks and individual consumers. The company’s modular, AI-powered platform is designed to embed sustainability intelligence into every decision at scale, transforming complex data into actionable insights that drive responsible consumption and investment.

ecolytiq’s  platform, now part of Clarity AI’s suite, specializes in analyzing real-time transaction data to quantify environmental footprints and deliver high-impact sustainability content, powered by behavioural science and designed for measurable impact. Its white-label solutions have enabled banks and financial institutions across Europe and beyond to engage millions of consumers and business clients, fostering climate-positive behavior change through timely and compelling insights. Notably, this has been amplified through ecolytiq’s long-term strategic partnership with Visa, a world leader in digital payments with approximately 14,500 financial institution clients worldwide. As part of the acquisition, Visa has become an investor and strategic partner of Clarity AI.

This acquisition reflects the growing need for consumer-facing sustainability tools and is consistent with Clarity AI’s mission to democratise access to environmental insights.

“This acquisition is more than a strategic move; it’s a declaration of intent,” said Rebeca Minguela, Founder and CEO of Clarity AI. “We are transforming sustainability insights into a catalyst for action. Ecolytiq’s platform aligns perfectly with our mission to embed sustainability intelligence into every decision—from multi-billion-dollar portfolios to everyday purchases. Together, we’re setting a new standard for how financial institutions engage consumers with data that drives meaningful change.”

David Lais, Co-Founder and Managing Director at Ecolytiq, added: ”ecolytiq was founded with the idea that banking can be a powerful catalyst for climate action. The mission has always been to empower individuals to drive positive climate impact at scale through their everyday purchasing decisions. By joining forces with Clarity AI, we’re taking that vision to the next level—combining our behavioral science based climate engagement technology with a world-class, AI driven sustainability platform. Together, we’re accelerating the transition to a greener future—powered by the best available data and backed by purpose.”

Positioning for Growth as a Tech-Driven Sustainability Leader.

Clarity AI has established itself as a leader in sustainability intelligence, recognized by Forrester as a Leading Provider for two consecutive reports. The company currently serves a direct network of clients managing approximately $70 trillion in assets, with its influence spanning institutional investors, corporates, and consumers worldwide.

By integrating Ecolytiq’s consumer-centric platform, Clarity AI not only strengthens its consumer engagement capabilities, but also expands its reach as a comprehensive, tech-first sustainability provider. With a proven track record of converting complex datasets into actionable intelligence, Clarity AI continues to set the benchmark for how financial institutions, corporations, and investors leverage AI to drive sustainability outcomes at scale.

With the Clarity AI Ecolytiq acquisition, the company’s goal of using accessible sustainability technology to enable smarter, greener decisions at scale is being expedited.