Smart finance app, W1TTY, launches on Apple Pay

Smart finance app W1TTY today announces Apple Pay is now enabled on the platform, allowing users to make secure, contactless payments worldwide.

W1TTY account holders can now have the additional avenue to pay quickly and safely avoiding contact in the covid era. Furthermore, the use of Apple’s Touch ID or Face ID biometric recognition technology also reinforces that payments via W1TTY debit cards are safer than ever, both online and in-store, supporting W1TTY’s vision of creating a robust app for young audiences.

Founder and CEO, Ammar Kutait, says of the latest development: “Our purpose at W1TTY is to demonstrate to young people just how simple and straightforward digital banking can be. Apple Pay is a natural step toward this destination. Last year, more than two in five consumers had devices that supported the app, a number that’s only set to grow.[1] And in the UK alone, 63 percent of people used it to make a purchase at least once.[2]

“When you consider that the majority of iPhone users are between 16 and 24 years old, making W1TTY debit cards available for Apple Pay is – quite literally – putting banking at our customers’ fingertips.”

Following its launch in October 2021, the W1TTY app has witnessed rapid growth – the app was downloaded more than 500,000 times in its first seven months. This number is expected to grow as W1TTY plans to add further features to empower its young users, with fully immersive, gamified rewards and an affiliate program that will allow W1TTY customers to avail of up to 50% cashback on select brands.

W1TTY offers a suite of services to young people looking for more from their fintech provider. Through smart tailored banking solutions, including educational services and reward schemes, W1TTY’s mission is to empower the young generation with the knowledge to take control of their finances.

Headquartered in London, W1TTY has over 100 employees in more than 10 countries. The company operates in Spain, Portugal, Lithuania, Italy, Germany, France, and other EEA countries. W1TTY secured its EMI licence from the FCA last year and is preparing to launch into the UK market in the coming months.

W1TTY is supported by an advisory board whose members include Lord Peter Chadlington, Chairman of the Board and Founder of Weber Shandwick, Gene Lockhart, Former CEO of Mastercard and Bank of America, Lord Hill of Oareford, Former EU Commissioner for Financial Services and Leader of the House of Lords, and Dr. Mark Ransford, formerly of Goldman Sachs.