Zimpler Live With Swish As First Payment Institution Ever

Zimpler, a leading Swedish company in Pay-by-Bank solutions, launched Swish Handel (Swish Commerce) and Swish Utbetalningar (Swish Payouts) for its partners. The company becomes the first non-bank operator ever to integrate directly with Getswish, the company behind Sweden’s most widely used payment method. For the first time ever, Swish can now be offered directly through a payment institution, without applying through a bank.

“This is a turning point for the Swedish payments market. By opening Swish beyond the banks, we are not just simplifying payments, we are reshaping how businesses can access one of the most trusted payment methods in Europe”, says Johan Strand, CEO of Zimpler.

“This is also an important step in the stability of the Swedish financial ecosystem, which has recently seen recurring disturbances and downtime. Through our focus on the Swedish market and our long experience of payment infrastructure, we can improve the customer journey with a more stable and reliable payment experience.” Strand adds.

Until now, access to Swish has required a direct banking relationship, a costly and time-consuming process that excluded many companies, especially in regulated industries and for international businesses. With Zimpler’s direct participation, businesses of all sizes can now access Swish faster, at lower cost, and with greater stability.

Swish also highlights the significance of the step:

“Swish has always been about speed, security, and ease of use. By opening up to Zimpler, we can now reach more companies and industries than before. This is an important step to meet the growing demand for flexible and secure payments,” says Urban Höglund, CEO of Getswish.

Market impact

• Increased stability: As more providers can offer Swish, dependence on individual banks decreases and the resilience of the financial ecosystem increases
• Focus drives quality: Unlike banks, specialized providers can focus entirely on the service, delivering higher service levels for both end customers and businesses
• Lower costs and faster onboarding: Businesses can now avoid lengthy onboarding processes
• Access to Sweden’s largest payment network: 8.7 million Swedes and 300,000 companies use Swish
• Wider application: International and regulated businesses can now offer Swish to their Swedish customers
• Future expansion: Zimpler may also act as a Swish provider for other payment service providers, potentially reshaping the competitive landscape

The launch also signals a broader shift in Sweden’s financial ecosystem. With account-to-account (A2A) payments growing rapidly across Europe, Swish’s opening to new types of operators could accelerate competition with card networks and change the role of banks in the payment ecosystem.