U.S. Bank and Fiserv Create Market-Leading, Integrated Agent Card Issuance

U.S. Bank (NYSE: USB) and Fiserv (NYSE: FI) have entered into a partnership in which U.S. Bank’s industry-leading Elan Financial Services credit card program will be integrated into the Credit Choice solution from Fiserv, with plans to introduce significant new capabilities later this year.

Credit Choice empowers financial institutions to deliver a digital-first, branded agent-bank credit card program for consumer and small business cardholders, currently serving more than 100 Fiserv financial institution clients. As part of the partnership, Credit Choice will be enhanced with the Elan Credit Card program to offer integrated digital technology that combines both debit and credit card account information for consumer and small business cardholders within each financial institution’s digital card management solution.

This reimagined user experience will be more robust and engaging for the end user, as customers can access credit and debit card information and servicing all in a single place. In addition, financial institutions will have easier access to the tools they need to onboard and service their cardholders, reducing friction and improving the ability to easily reach new potential card relationships.

“Integrating an agent card into the client financial institution banking application is truly groundbreaking,” said Peter Klukken, head of credit card issuing for Elan Financial Services. “We’re excited about this relationship and look forward to offering a new, seamlessly integrated technology experience to even more banks and credit unions.”

The collaboration will accelerate this summer, with innovative, integrated technology underway and full conversion of the portfolio by the end of 2025. Throughout this time, Fiserv will continue to offer support, training, and program engagement, as well as onboard new financial institutions to Credit Choice.

“We’re introducing a new level of digital card integration along with exceptional service and capabilities to the Credit Choice solution,” said Erik Wichita, head of Card Services at Fiserv. “Our clients need self-service customer journeys and easy to navigate platforms for their cardholders to drive loyalty and increased usage. This collaboration brings two great industry leaders together for one solution.”

The enhanced Credit Choice program will be available to U.S.-based banks and credit unions via a new or existing relationship with Fiserv. Users of the new platform will have access to Elan’s trusted suite of agent-issuing capabilities. Fiserv’s digital card solutions for consumer and business card and expense management will be integrated in the first half of 2026.