Simba Sleep and Snap Launch Flexible Finance to Reach More UK Shoppers

The new instalment options, which are expected to drive higher conversions, increase sales volume, and improve customer loyalty, allow customers to spread the cost of Simba Sleep (Simba) products through manageable monthly payments. Available online, it integrates seamlessly with Simba’s existing checkout, minimising friction and basket abandonment, while giving customers more choice and control over how they pay.

Simba has partnered with Snap Finance (Snap) to deliver the new payment option, which utilises its inclusive, quick-to-launch point-of-sale technology. The partnership enables customers who can’t access or are declined by prime lenders to access affordable finance, helping Simba boost approval rates and recover sales that might otherwise be lost at the checkout. Snap’s sophisticated decisioning capabilities enable approval for over 35% of applications that first-line lenders decline.

The partnership reflects a shared belief that everyone deserves a great night’s sleep, regardless of their financial background. By triangulating multiple data sources, and incorporating open banking and other income verification methods, Snap’s proprietary credit decisioning delivers personalised, risk-based pricing that promotes fair value and financial inclusion, ensuring Simba customers benefit from accessible and sustainable finance options.

Snap’s easy-to-install Shopify plugin has enabled Simba to launch with Snap in just three weeks, adding Snap Finance as a new payment option at checkout on Simba’s website. Customers who apply for finance from a first line lender and are declined will be offered a second chance to secure finance via a seamless onward journey that introduces Snap. This keeps customers engaged, with a clear route to purchase, enabling them to select Snap at checkout to continue.

Simba will also use Snap’s virtual card solution within its CRM channels, including email, SMS and follow-up calls, to re-engage declined customers and offer an alternative route to complete their purchase. The combined approach delivers a smooth and inclusive customer journey from start to finish.

Jon Moore, Marketing & Ecommerce Director at Simba Sleep, said: “At Simba, we want to make better sleep accessible to everyone. Offering flexible finance is one of the most impactful ways to give our customers more choice and confidence when shopping. Partnering with Snap Finance means we can reach more people and make it easier for them to invest in quality sleep products, without compromise.

“Snap’s ability to turn the partnership around and go live in just three weeks was hugely appealing to us, as it meant we could bring this wider accessibility to more customers faster than ever before.”

Andy Smith, CEO of Snap Finance UK, said: “Simba’s growth and commitment to accessibility is exactly what our solutions are designed to support. Our technology allows retailers to approve more customers responsibly while improving conversion and average order value. We’re proud to play a part in helping people invest in better sleep and a better quality of life. Together, we’re helping more people get the sleep they deserve.”

Snap’s inclusive lending model uses technology-driven affordability assessments and risk-based pricing to ensure customers can access responsible credit suited to their individual circumstances, enabling fewer dropouts and a more seamless experience for shoppers.

The new finance options are available now, helping Simba continue its mission to make better sleep accessible to everyone, with Snap supporting customers to get the comfort they deserve.