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Ria Money Transfer and Xe Join Forces with Google to Collaborate on Seamless, Cross-Border Money Transfers
The Ria Money Transfer Google partnership represents a significant step forward in seamless, tech-enabled remittance services. Ria Money Transfer (Ria), a global leader in the money transfer industry, and Xe, a global payments provider with 30 years of experience and trusted expertise moving money around the world — both business segments of Euronet (NASDAQ: EEFT) — announced today a collaboration with Google to make cross-border money transfers more accessible. The companies will work together to make it easier for Google users to find and conduct cross-border money transfers via Ria and Xe’s services.
In 2024, the total revenue for the global digital remittance market was forecasted at USD $23.4 billion, and it is projected to rise swiftly at a Compound Annual Growth Rate (CAGR) of 13.5%, reaching USD $83.2 billion by the end of 2034. Part of the growth of digital remittances has been driven by the increased use of embedded finance. The global embedded finance market size was valued at USD $104.8 billion in 2024.
This partnership is based on Ria and Google’s shared goal of improving cross-border money transfer technology, which will help millions of people get more access to financial services.
Today, Ria and Xe already support 3.2 billion mobile wallet accounts, 4 billion bank accounts, 4 billion Visa cards and 624,000 locations across nearly 200 countries and territories. This strategic collaboration between Ria, Xe and Google aims to simplify access to cross-border payments for more people around the world, helping Google users discover and transact more easily.
“Thanks to the convenience of digital channels, more and more customers are choosing to send money online,” said Juan Bianchi, Euronet’s EVP & CEO Money Transfer segment. “We are thrilled to be working with Google, and through their vast reach, make Ria and Xe’s money transfer service available to millions of people who haven’t experienced it before.”
The Ria Money Transfer Google partnership highlights how digital innovation and global collaboration are transforming the future of cross-border remittances.
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