Revolut Business Introduces Subscriptions to Power Full Revenue Operations, Eliminating Separate Business Software Fees

WHY THIS MATTERS: The introduction of a native Subscriptions tool by Revolut Business is more than a simple product launch; it signals a critical strategic pivot that exemplifies the maturation of the Embedded Finance trend. By consolidating payments processing and recurring billing management into a single platform, Revolut is aggressively moving up the merchant value chain. This shift transforms them from a utility provider—a mere payments acceptance platform—into a genuine Revenue Operations (RevOps) partner. For the industry, this is a clear shot across the bow at specialised subscription management tools and a challenge to incumbent banking services. The pain point of fragmented financial data, manual reconciliation, and customer churn over failed payments is a significant one for businesses thriving in the Subscription Economy. Revolut’s all-in-one solution is a powerful example of a fintech leveraging its existing infrastructure to own more of the merchant’s financial lifecycle, providing unified control and immediate reconciliation that drives scalable growth.

Revolut Business, the global financial platform with hundreds of thousands of customers, has introduced Subscriptions in the UK, a powerful billing solution to better manage recurring payments. Through an enhancement of the technical infrastructure, this tool allows merchants to build, automate and optimise subscription plans directly within their Revolut Business app, cementing the platform’s evolution from a payments processor to full revenue operations partner.

Managing subscriptions typically requires merchants to piece together information across several platforms, fragmenting the payments and booking processes. This approach results in complex manual reconciliation and operational friction, meaning increased number of failed payments and significant customer churn. The Subscriptions tool directly addresses customer pain-points by consolidating both payments and customer details in one platform, resulting in digitalisation of payment admin, instant reconciliation and unified financial control.

Alex Codina, General Manager of Acquiring at Revolut, commented: “Subscription revenue is the backbone of many modern businesses, but our customers were tired of juggling multiple software tools and high manual input just to manage recurring payments. We listened, and built a solution that simplifies the entire journey. By integrating robust subscription management with existing payment processing capabilities, we’re moving beyond simple payment acceptance and giving merchants a 360 view of their customers. This is a clear step towards our ambition of becoming the leading, all-in-one financial platform powering hundreds of thousands of fast-growing businesses globally.”

The easy-to-use feature allows merchants to set up subscriptions either in-app or via API, enabling them to access bespoke plans and free trials, with no billing software fees.. With the ability to enable automated digital reminders, merchants can reduce missed payments and boost collection rates.

This marks a shift for Revolut Business from a payments acceptance platform to a full revenue operations solution that enables scalable subscription revenue. This strategic move strengthens the platform’s position as an all-in-one financial platform for fast-growing businesses and follows the announcement that Revolut Business hit $1 billion in annualised revenue earlier this year.

FF NEWS TAKE: This move undoubtedly moves the needle, solidifying the trend where B2B fintechs must become end-to-end operational solutions, not just single-function apps. It’s a compelling play to increase stickiness and average revenue per user by becoming indispensable to the merchant’s core operations. We view this as a necessary step for any platform with serious platformisation ambitions. The next development to watch will be how competitors in the neobank and payments space, such as Stripe, Wise, and even legacy banks, respond to this expansion of the competitive scope. Success hinges on execution: maintaining the ease-of-use of a single app while managing the complexity of diverse revenue streams.