Nexi Implements Wero for eCommerce in Germany

WHY THIS MATTERS: The integration of Wero into Germany’s massive e-commerce sector is arguably the most significant real-world test yet for the European Payments Initiative (EPI). While peer-to-peer (P2P) transfers have proven the initial technical capability, connecting major retailers like the Bünting Group and BAUR demonstrates Wero’s commercial readiness to challenge established schemes at the point of sale. This is a critical development in the push for European digital sovereignty—a core trend dictating regulatory focus across the continent. By leveraging real-time Account-to-Account (A2A) transfers, Wero promises merchants a cost-efficient, fraud-resistant checkout alternative built entirely on European infrastructure. For merchants across the Eurozone, this signals that a new, competitive payments landscape is taking shape, backed by major European banks and payment processors like Nexi.

The European PayTech, Nexi, has reached a significant milestone, integrating the digital payment method, Wero, into German eCommerce through its German subsidiary, Nexi Germany. In doing so, Nexi lays the foundation for connecting further online merchants to the new European payment system. 

First online merchants preparing to launch

Parallel to the technical integration, the first well-known German online merchants have already signed up for the Wero connection. Among them are Bünting Group, with its online brands “Combi.de & MyTime.de”, as well as BAUR and Quelle, which are now preparing to offer Wero as a payment option to their customers. BAUR and Quelle – both online shops belonging to the BAUR-Gruppe – plan to integrate Wero into their “ComfortPay” service. Nexi will announce further online merchants connecting to Wero over the coming weeks. 

Martina Weimert, CEO of the European Payments Initiative: “We are pleased to see Nexi is offering Wero as a payment method for their merchants in Germany. At the end of 2025 we announced Wero’s upcoming roll-out for online purchases, so this is an important next step in bringing a new account-to-account payment experience to a broader range of merchants and customers in the German market.”

Roberto Catanzaro, Chief Business Officer, Merchant Solutions at Nexi, and EPI Board Member: “The implementation of Wero for BAUR, Quelle and Bünting marks an important milestone for Nexi and for the development of a more sovereign and competitive European payments landscape. As a leading European PayTech, Nexi is committed to enabling payment solutions that expand choice for merchants and consumers while combining simplicity, speed and security. We are pleased to support the rollout of Wero through Nexi Germany’s eCommerce integration and through Computop, our group company, which acts as the technical service provider for Wero.”

Wero is based on real-time, account-to-account transfers, and is designed to process payments faster, more cost-efficiently and in a sovereign European manner. Initially, the new payment method was introduced by its operating company, the European Payments Initiative (EPI), for person-to-person payments. Now it is being rolled out in eCommerce, with future plans to introduce Wero at the Point of Sale. The EPI is currently supported by 16 European banks and payment service providers, and Wero is now available in Belgium, France and Germany. Other European markets and partners will follow gradually. 

The partners will work together to bring the new, combined model to the German banking market.

FF NEWS TAKE: This launch undeniably moves the needle, shifting Wero from a promising payments initiative to a serious contender in European retail. Nexi’s role as an acquirer, coupled with early adoption by major German e-tailers, provides the necessary scale for initial success. The critical metric to watch next is not just merchant sign-up volume, but the speed of adoption in physical Point-of-Sale (POS) environments, and the timeline for migrating existing domestic schemes—such as iDEAL in the Netherlands and Payconiq in Luxembourg—onto the unified Wero platform to achieve true pan-European reach.