Klarna Expands Gift Card Store Offering with European Launch

Klarna, the AI powered global payments network and shopping assistant, has partnered with Blackhawk Network (BHN), a leading global branded payments provider, to expand Klarna’s Gift Card Store in Germany, Italy, and The Netherlands. The expansion follows the successful launch of Klarna’s Gift Card Store in the US in 2023, and the UK launch in July 2024.

This launch will give customers the ability to buy gift cards from an extensive selection of national and global brands and pay for them using Klarna’s range of Buy Now, Pay Later (BNPL) products and instant debit option, Pay in Full.

Within the Klarna app, German shoppers will be able to buy gift cards from a range of popular retailers  including Eventim, Galeria Karstadt, H&M, LEGO, NIKE, AirBnB, and Primark.

Nicole Defren, Head of Northern and Central Europe at Klarna: "The expansion of Klarna’s Gift Card Store into Europe marks an exciting milestone in our journey to redefine the shopping experience. Gift cards not only simplify gift-giving for consumers but also offer retailers a valuable tool to drive engagement and loyalty. With this launch, we’re providing consumers with unparalleled choice and flexibility while empowering businesses to connect with shoppers in innovative ways." 

Leif-Eric Marx, Managing Director DACH & CEE, BHN says “We predict that the gift now, pay later  emerging trend is set to grow in Europe. BHN’s 2024 Global Gifting research shows 18% of consumers in Germany that purchased a gift card, did so through Klarna. By combining our global network of brands and retailers in branded payments with Klarna’s innovative payment solutions, this exciting partnership provides consumers a convenient and flexible way to purchase gift cards in 2025 and beyond.”