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Klarna celebrates surpassing one million U.S. sign-ups for its debit-first Klarna Card in just 11 weeks, reflecting demand for flexible, transparent payments.

September 26 2025

Klarna Card Passes 1 Million US Sign-Ups in 11 Weeks

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Klarna, the global digital bank and payments provider, announced that over a million Americans have signed up to its debit-first Klarna Card in just 11 weeks, showing that today’s shopper demands payments options that are simple, transparent, and on their terms.

Launched in the US on 4 July, the Klarna Card has quickly resonated with consumers looking for more freedom in how they pay, whether paying instantly with debit or spreading the cost over time. Americans are signing up for the card at a rate of 13,000 a day, hitting a peak of 50,000 sign-ups on 23 September. By combining the everyday convenience of a debit card with the flexibility Klarna is known for, the Klarna Card empowers shoppers to stay in control and pay on their own terms, anywhere they choose to shop.

“The amazing response to our card in the US shows just how strong the demand is for a fairer, more transparent way to pay,” said David Sandström, Klarna’s Chief Marketing Officer. “With the Klarna Card, consumers get the best of both worlds: the simplicity of a debit card with the flexibility of credit.”

With demand continuing to accelerate, the Klarna Card is poised to become one of the most significant product launches in Klarna’s 20-year history.

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David Sandström | Klarna | Fintech Finance

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