HBX Group Selects Outpayce as Strategic Partner to Power Global Fintech Transformation

HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced a strategic partnership with Outpayce from Amadeus, to accelerate the development of its fintech capabilities and transform how travel buyers and sellers manage digital payments.  

Through this collaboration, HBX Group will deploy Outpayce’s cloud native fintech platform to launch a new Payment Program designed to simplify and automate how travel agencies pay hotels, airlines, travel aggregators and destination service providers. The platform integrates issuing and financial services capabilities with travel-specific features such as enhanced reconciliation and advanced cybersecurity. Both companies also plan to extend the solution to support inbound (pay-in) flows, enabling a fully connected, end-to-end payments ecosystem. 

Travel partners across the HBX network will benefit from virtual cards issued by Outpayce, real-time data insights, seamless integration with Outpayce B2B Wallet, and a dedicated B2B Wallet Portal to streamline reporting and settlement processes. These combined capabilities improve payment acceptance, drive operational efficiency, and reduce manual effort across the industry.  

As part of the agreement, Outpayce becomes a strategic virtual card issuing partner. HBX adopts Outpayce B2B Wallet to power its own supplier payment flows, strengthening acceptance across billions of euros in annual transactions and supporting the Group’s long-term fintech strategy. 

Daniel Nordholm, CIO & fintech lead, HBX Group said: “Fintech is a powerful growth engine for HBX Group. By partnering with Outpayce, we are merging deep travel expertise with advanced payment technology to create meaningful value for our ecosystem. This collaboration enables us to modernize financial processes, automate at scale, and unlock new efficiencies across the entire travel value chain. We’re already seeing impact across our trade partner flows and are now focused on delivering the same seamless, end-to-end experience to travel sellers worldwide.” 

Sam Abdou, CEO, Outpayce said: “This partnership marks a major milestone for Outpayce, validating our strategy to secure an e-Money license and develop a cloud-native issuing stack from the ground up that’s specifically designed for the travel industry. With HBX Group, we’re already issuing virtual cards at significant scale as well as working towards pay-in scenarios and we see huge potential to expand both services across the travel ecosystem.”