FREENOW Integrates Alipay+ to Enable Asian E-wallets Acceptance in Seven European Countries

FREENOW, the leading European taxi app, has integrated Alipay+ cross-border mobile payment solutions with its taxi cab services in seven European countries: Spain, Germany, Ireland, Italy, France, Greece and Austria. The partnership enhances the travel experience for Asian visitors to Europe, as the region benefits from peak tourism this summer.

Alipay+, a suite of cross-border mobile payments and digitalization technology solutions and official sponsor of UEFA EURO 2024™, has developed a mini-program that allows Asian tourists to book a FREENOW taxi and pay with one of three e-wallets: Alipay (Chinese mainland), AlipayHK (Hong Kong SAR, China) and Touch ‘n Go eWallet (Malaysia), as if they were in their home country.

AlipayHK users will be able to earn personalised rewards with every FREENOW ride they take, providing another benefit for travelers from the Hong Kong region.

Andreas Maier, General Manager of Germany and Austria at FREENOW, commented on the partnership: “FREENOW, Germany’s leading cab app, is proud to partner with Alipay+. This collaboration allows us to offer Asian travelers an unrivalled experience, combining convenience with our best-in-class-service.”

Pietro Candela, General Manager of Europe at Alipay+, commented: “During the peak summer season, FREENOW will benefit from the large influx of Asian tourists visiting major European cities, which are becoming increasingly popular destinations, especially this year for the EUROs. We also want to adapt to the needs of these Asian travelers, so that they can conveniently pay with their preferred e-wallet and benefit from the personalised promotions on offer.”

FREENOW was founded in 2009, with the mission of modernising the taxi sector by creating an advanced tech platform that helps drivers transition to an app-driven, sustainable taxi service. FREENOW has over 150,000 partner drivers in Europe, and advocates for a taxi framework that protects its drivers and passengers.