Exactly.com Partners with MB WAY & Multibanco to Enhance E-commerce Payments in Portugal

Exactly.com MB WAY partnership is transforming digital commerce in Portugal. By working with Multibanco’s MB WAY, Exactly.com expands payment accessibility for local shoppers. This strategic collaboration supports seamless e-commerce payments and promotes checkout innovation.

Multibanco facilitates seamless payments via ATMs or online banking, while MB WAY provides a fast and convenient mobile payment solution tailored to modern consumer needs. 

Multibanco accounts for over 20% of online sales and has 23 million cards in circulation—more than double Portugal’s population of 10 million. MB WAY, supported by 28 banks, covers 95% of the Portuguese banking market. Today, MB WAY handles 45% of the country’s online transactions, with over 3.5 million users and nearly 9 million monthly purchases processed.

MB WAY is particularly popular among younger consumers. According to SIBS Analytics, 57% of young adults use MB WAY for eCommerce purchases, further solidifying its role in driving digital payments in Portugal. 

The addition of MB WAY and Multibanco to Exactly.com’s portfolio enhances its ability to deliver flexible, localised payment solutions, enabling UK businesses to efficiently connect with Portuguese consumers, and giving them the possibility to pay in their preferred way.

COO at Exactly.com Mark Andreev: “What we see is that UK businesses looking to expand often find the payment landscape unclear, particularly when it comes to how consumers pay in different markets. At Exactly.com, our mission extends beyond providing payment solutions and methods for eCommerce businesses. We work closely with our clients to support their growth, both in the UK and across the EU, ensuring they can scale effectively by educating them on local market needs and identifying potential areas where conversions might be lost.”

Mark adds that by offering continuous support and sharing its expertise, Exactly.com helps businesses address challenges before they become obstacles, especially when expanding into new markets, such as Portugal.

With the Exactly.com MB WAY partnership now live, both companies are shaping the future of e-commerce payments by simplifying digital transactions in Portugal.