Exactly.com and GP Solutions Partner to Make Fintech Accessible for Travel

Payment provider Exactly.com has partnered with GP Solutions, a leading travel software development company, in a strategic move to reinforce its position in the tourism segment. The partnership is rooted in a shared mission: to create equal conditions for travel businesses of any size, offering fair fees, human-driven support, and proactive performance analysis that helps companies scale without scaling costs. As a result, GP Solutions’ clients now gain direct access to Exactly.com’s modern payment infrastructure and expertise.

The tourism industry is undergoing a profound digital transformation. According to the latest Hilton Trends Global Survey, 80% of travellers now expect to book their entire trip online, with 86% of Millennials and 83% of Gen Z driving this shift. At the same time, more than 90% of customers identify the checkout experience as the most important step in the booking process, making seamless, reliable payments essential for trust and conversion.

However, delivering this experience has become increasingly challenging for industry players. Exactly.com’s own research highlights that the majority of travel businesses struggle to manage multiple payment methods across different markets, finding the process increasingly complex. Many also report margin losses caused by outdated or inefficient fintech systems.

These challenges underscore the need for modern infrastructure and transparent pricing backed by human support — exactly what this partnership delivers.

Building on this, insights from the WTM London Conference show that traveller expectations are guided by three key pillars: Ease, Experience, and Predictability. In today’s AI-driven environment, the payment flow is a critical part of delivering on these expectations, linking operational efficiency with customer satisfaction.

COO of Exactly.com, Mark Andreev: “Consequently, payments are important for both sides: for industry representatives, reliability, fair fees, fair rolling reserves, and human support are essential. For travellers, an easy and seamless checkout process enhances trust and conversion. Even when the motivation to book is high, intense competition gives consumers choice, while rising fraud risks reduce confidence. This makes secure and effortless payment experiences not just desirable, but a competitive necessity.”