EazyPay and Tamara Announce Strategic Partnership to Power Seamless Payment Solutions Across the GCC

The EazyPay Tamara Partnership is a big step forward for digital payments in the Gulf Cooperation Council (GCC). EazyPay and Tamara want to work together to make payment experiences for both consumers and merchants seamless, safe, and adaptable. The EazyPay Tamara Partnership’s main goals are to speed up the adoption of Buy Now Pay Later, improve financial inclusion in the region, and help the payment systems in the GCC go digital.

Eazy Financial Services (“EazyPay“), a leading Bahraini financial institution specializing in Point-of-Sale (POS) and online payment gateway acquiring services, has announced a strategic partnership with Tamara, one of the region’s fastest-growing fintech platforms and a pioneer of the “Buy Now, Pay Later” (BNPL) model in the GCC.

Through this collaboration, EazyPay will serve as Tamara’s local acquirer and provide advanced payment gateway services, enabling secure, seamless, and efficient transaction processing across Tamara’s expanding network of merchants and customers in the Gulf.
The partnership was formalized during a signing ceremony held on Wednesday, 25 June 2025, underscoring both companies’ commitment to advancing the region’s digital payments infrastructure.

Nayef Tawfiq Al Alawi, Founder & CEO of EazyPay, commented: “Tamara has rapidly become a key player in how consumers across the region choose to pay—particularly with the rise of BNPL models. By supporting their platform with our payment gateway services, we’re enabling a smoother, faster, and more reliable experience for merchants and customers alike. It’s a strong example of how fintech collaboration can deliver real value to the market.”

Faris Al-Obaid, CEO and Vice Chairman of Tamara Bahrain B.S.C., added: “We are absolutely thrilled to announce our strategic partnership with EazyPay in Bahrain, marking a pivotal moment for Tamara’s expansion in the MENA region. EazyPay, a leader in payment solutions, will not only serve as our local acquirer but also as a key strategic partner for our growing operations in Bahrain. This collaboration is a testament to our commitment to enhancing our service offering and delivering a seamless, elevated experience to our customers. We are confident that EazyPay’s local expertise and strong infrastructure will help us achieve our shared goals and promote financial inclusivity in the Kingdom.”

This strategic alliance also reflects EazyPay’s continued efforts to drive innovation and foster collaboration within the regional fintech ecosystem. As a homegrown Bahraini fintech leader, EazyPay remains committed to forging strong partnerships that support the wider digital transformation agenda shaping the future of commerce in the GCC.

By combining Tamara’s innovative consumer payment experience with EazyPay’s proven technology infrastructure, this partnership is set to elevate the digital commerce experience across the Gulf, creating greater value and convenience for businesses and consumers alike.