dLocal and Amway Partner to Strengthen Local Payments For Direct Selling Across Latin America

WHY THIS MATTERS:
Cross-border payments remain a growth bottleneck for global merchants expanding into emerging markets, where card penetration is lower and local payment preferences dominate online commerce. In regions like Latin America, success increasingly depends on offering domestic payment methods and processing transactions in local currency to improve approval rates and customer trust. This partnership reflects a broader industry shift away from one-size-fits-all cross-border acquiring toward locally optimized payment strategies. As merchants seek scale without operational complexity, platforms that unify alternative payment methods, local acquiring and reporting under a single integration are becoming critical infrastructure for global expansion in high-growth markets.

dLocal, the leading cross-border payment platform connecting global merchants to emerging markets, has partnered with Amway, the world’s largest direct selling company, to deliver reliable, locally optimized online payments across Latin America.

For direct selling and retail brands, lower card penetration and higher cross-border processing costs in emerging markets can affect approval rates and growth. Across Latin America, alternative payment methods (APMs) account for more than half of online sales, and fragmented rails often mean merchants need to work with multiple integrations. In Colombia alone, bank transfers make up around 35% of online payments.

Through its partnership with dLocal, Amway operates with local acquiring and domestic payment infrastructure in Colombia, accepting payments in local currency through local card processing, as well as PSE bank transfers and Efecty cash vouchers. This setup improves authorization rates, supports faster settlement, and provides clearer reporting for Amway, while delivering a more reliable payment experience for local customers.

As a single provider, dLocal supports Amway with local processing, optimized pricing, and on-the-ground support. Payment operations and reporting are handled through one platform, so Amway can run domestic payment flows without managing multiple providers or local entities.

Looking ahead, the partnership is designed to support broader regional expansion, with discussions underway to extend local payment acceptance to additional markets. With dLocal’s multi-country, multi-method coverage, Amway can add markets and payment methods in line with its regional priorities.

“As a global direct selling company, payments need to work reliably at the local level,” said Carolina Vásquez, Customer Service Manager at Amway Latin America. “Overall, the experience for both our operations and our end users has been positive. dLocal’s gateway has demonstrated stability, usability, and consistent performance, enabling fast and secure transactions. Our users perceive a clear and simple experience, while internally we value the reliability of the service and its contribution to an efficient operational flow.”

“Consumer payments in Latin America demand local rails and coverage to maximize acceptance and reliability,” said Agustin Botta, Head of EMEA at dLocal. “Expansion in this region usually isn’t limited by demand, but by how payments are run locally. This partnership with Amway is about crafting a solid regional strategy that can be replicated as they grow.”

FF NEWS TAKE:
This collaboration reinforces the importance of local payment rails for international brands operating in Latin America. The key signal to watch is how quickly similar models are rolled out across additional markets. As competition intensifies, payments execution—not demand—will continue to determine who wins in emerging economies.