ASDA Selects Accertify for Enhanced eCommerce Fraud Prevention

Accertify, Inc., a wholly owned subsidiary of American Express, will help provide ASDA, one of the largest retail chains in the UK, with enhanced security across ASDA’s eCommerce transactions as part of the company’s digital transformation strategy.

ASDA is updating its legacy systems to optimize operations across its network. Accertify’s real-time machine learning models and automated refunds will enable ASDA to adapt to evolving fraud trends while streamlining chargeback workflows. Accertify’s solutions will help ASDA combat eCommerce payment fraud, improve customer experience and optimize related KPIs.

“As a leading UK retailer, having the right fraud prevention capabilities that can adapt to the evolving fraud landscape is critical for ASDA,” said Mark Michelon, President, Accertify. “We’re looking forward to working with ASDA to help create seamless customer experiences through our machine learning technology.”

“Accertify has long demonstrated it is a leader in machine learning-based fraud prevention and chargeback management,” said Craig Parkinson, Product Manager – Payments and Fraud, ASDA. “Leveraging Accertify’s capabilities and automation will enable us to further enhance the security of our online transactions and achieve our goals to better protect and serve our customers.”

With Accertify’s powerful automated fraud prevention capabilities integrated into its systems, ASDA now gains an intelligent layer of protection that provides optimum security for its digital transactions without impacting customer experience.