Aleph Acquires Controlling Equity Interest in Localpayment and Targets $1.4 Trillion Digital Payments Market

Aleph, a leading ecosystem of global digital experts and technology-driven solutions that enables the growth of global digital marketing, today announced the acquisition of a controlling equity interest in Localpayment, a fast-growing Payment Service Provider (PSP) in Latin America, transforming the digital landscape by combining first class digital advertising solutions with seamless local payment capabilities, creating a natural network effect. Aleph will be able to leverage its exclusive relationships with top-tier digital partners such as Amazon, Google, Snapchat, Spotify, TikTok, Uber, and X among others, along with over 26,000+ advertisers, digital native companies and online retailers to rapidly grow its payments solution.

With this acquisition, Aleph is set to further enhance its offering and capabilities. Already driving significant revenue for major digital advertising platforms in 130+ emerging and high-growth markets, Aleph, through Localpayment, will now be able to process billions of dollars in payments for its clients. Aleph is now the sole player in both the digital advertising and fintech ecosystems, with the latter projected to grow to $1.4 Trillion in Latam by 2028.  

Localpayment, now rebranded as Localpayment by Aleph, was founded in 2018 and offers integration via a single API in 17 countries across Latin America supporting  pay-in and pay-out in +640 local payment methods including credit and debit cards, bank transfers, instant and QR code payments, digital wallets, and local Alternative Payment Methods (APMs) such as PIX in Brazil and Oxxo in Mexico. Partnering with industry leaders like PayPal (NASDAQ: PYPL) and Payoneer (NASDAQ: PAYO), Localpayment by Aleph adheres to the highest standards of KYC (Know Your Customer) and compliance protocols. 

Aleph’s controlling equity interest in Localpayment unites Digital Advertising with Streamlined Payment Solutions

This acquisition strengthens Aleph’s leadership in connecting digital advertising with streamlined payment solutions across various industries, including streaming, digital media, gig economies, online retail, SaaS, hospitality, travel, financial services, and entertainment. Key figures highlight Aleph’s and Localpayment combined impact: $3+ billion Total Payment Volume (TPV), 60+ top-tier platforms and 26,000+ advertisers, a single API with 640+ payment methods, support for 70+ currencies and  presence in 130+ countries.

Unmatched Advantage: Payments + Media Integration

Aleph’s acquisition of Localpayment accelerates the redefinition of how businesses in industries such as streaming, e-commerce and digital media, can operate by offering an integrated approach to payments and media. By enabling clients to manage their payment flows while leveraging digital media, this deal creates significant cost efficiencies and operational savings. Businesses can now optimize their payment processing and digital advertising or inventory in a single streamlined process.

Gaston Taratuta, CEO of Aleph, said: “For nearly two decades, we have focused on bridging the gap between leading ad-tech platforms and advertisers in emerging economies, creating an ecosystem where advertisers meet consumers. Now, we are taking a natural next step by integrating payment processing capabilities. This marks a significant evolution for Aleph, reflecting our belief in the ongoing shift from offline GDP to digital GDP, and driving even greater value creation for our partners and clients. We’re starting in Latin America and plan to roll out operations both organically and via acquisitions in Africa, the Middle East and Asia, where we already have a strong local presence.“

Ezequiel Israel, CEO of Localpayment stated: “We’re thrilled to be part of Aleph’s journey and mission. This deal accelerates our growth and gives us direct access to the global digital platforms, brands and online retailers that Aleph has long been associated with and provides them with a compelling combined offer.”

Localpayment by Aleph will be exhibiting at the leading fintech show Money 20/20 in Las Vegas from October 27-30, 2024.