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Afterpay Partners with Rokt to Expand Ads Business and Offer Shoppers More Relevant Ecommerce Experiences
Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced its partnership with Afterpay, one of the global leaders in “Buy Now, Pay Later” payment. The partnership enables Afterpay to offer its ecommerce shoppers highly relevant offers at checkout, which creates a more relevant and engaging shopping experience while driving new revenue and deepening customer lifetime value.
“Afterpay is committed to delivering the most meaningful and relevant shopping experience for its customers, and we are thrilled to build on this mission by leveraging Rokt’s ecommerce technology,” said Saket Mehta, Global Head of Advertising Partnerships and Strategy at Afterpay. “This partnership allows us to further enhance our in-app offering and give shoppers more choice at checkout.”
Leveraging Rokt’s ecommerce solution, Afterpay and its thousands of retail partners, are empowered to deliver targeted, relevant and seamless advertising experiences to customers during the checkout flow.
“We are thrilled that Afterpay has chosen Rokt to provide their customers the most relevant shopping experiences possible,” said Elizabeth Buchanan, Chief Commercial Officer of Rokt. Both Afterpay and Rokt were originally founded in Australia, and so it is especially exciting to now be partners on the global stage.”
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HSBC: Treasurers Expect Tokenisation to Grow Fivefold, as They Take on Expanded Strategic Roles
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EXCLUSIVE: “The Ambiguity of Progress” – Innes MacLeod, Swift Innotribe in ‘Discover Sibos 2025’
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Small Business Outlook: Juggling Responsibilities, Rapid Change, and GenAI | Shruti Patel, U.S. Bank
Share this post: Share on LinkedIn Share on X (Twitter) Share on Facebook Share on […]
Finnovex Middle East 2025, Middle East’s Fintech Metamorphosis: Digital, Decentralized & Disruptive
Exibex is proud to announce the 33rd global edition of Finnovex Middle East, returning on November 11–12, 2025, in Dubai, the innovation capital of the Middle East. Under the theme “Middle East’s Fintech Metamorphosis: Digital, Decentralized & Disruptive,” this leading summit will convene over 300 banking and fintech leaders, policymakers, regulators, and technology innovators to explore the region’s transformative financial journey.
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