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nowly Launches Expanded Insurance Offerings and Enhanced Consumer Experience with SmartLife Product Lineup

May 8 2023

nowly Launches Expanded Insurance Offerings and Enhanced Consumer Experience with SmartLife Product Lineup

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nowly, the digital-first and purpose-driven Canadian life insurance brand, today announced the availability of its SmartLife Product Lineup. These expanded and streamlined offerings are specifically designed to meet the needs of Canadians, providing up to $1 million in coverage for terms of 10 to 100 years.

nowly, a division of Teachers Life, launched in early 2022 to provide Canadian consumers with instant issue life insurance products, valued-added health and wellness benefits, and an innovative social give-back program, Press Start. The new SmartLife Product Lineup represents an evolution of the nowly insurance offering and features a suite of instant issue and simplified underwriting renewable and non-renewable term life coverage offered in 10, 15, 20, 25-year terms with up to $1M in coverage. These new and enhanced insurance products also include a seamless medical underwriting flow for applications that require more medical information.

All nowly products are now powered by a new, award-winning digital insurance platform from ManageMy. The platform features a best-in-breed hybrid agent-assisted experience from point-of-sale to post-sale through nowly’s state-of-the-art member portal. Moreover, the entire ecosystem can be white labeled for distribution partners who need a turnkey life insurance product offering backed by Teachers Life and its 80 years of industry experience and reliability.

“nowly is about helping our fellow Canadians live their best lives now, with simplified life insurance offerings, as well as value-add health and wellness benefits and a social give-back program” said Kayte Fredrickson, President and CEO of nowly and Teachers Life. “The launch of our SmartLife Product Lineup and innovative new technology platform underscores our commitment to the Canadian market and creates a foundation from which we can continue to expand and grow.”

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