" class="no-js "lang="en-US"> Magnati Enables Businesses with Technology from Fiserv
Thursday, December 08, 2022

Magnati Enables Businesses to Accept Contactless Payments on Their Own Phones with Technology from Fiserv

Magnati, a regional leader in the payment solutions industry, is enabling businesses of all sizes to accept contactless transactions of any value using their own Android smartphones and tablets as a payments terminal. This new capability will be available through a mobile app downloaded from the Google Play store and enabled by software point-of-sale (SoftPoS) technology from Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology solutions.

The new Magnati SoftPoS app allows businesses to offer an increasingly in-demand service as the use of contactless payments has grown in the United Arab Emirates. The app optimises the contactless customer experience by allowing consumers to pay in a quick, seamless and secure manner. According to a McKinsey survey of payments practitioners operating in the Middle East, 53% expect contactless cards to lead payment methods in the region in the next five years.

Importantly, Soft Point-of-Sale from Fiserv, the solution enabling the Magnati SoftPoS app, enables cardholders to enter their PIN on the screen, a capability known as PIN on glass or PIN on mobile. This means that businesses can accept contactless payments of any amount, rather than being restricted to contactless payment limits or needing a separate card reader.

“As digital payments become the norm, our new contactless payments app can facilitate digital inclusion, allowing businesses of any size to accept contactless payments and realise new growth opportunities,” said Ramana Kumar, Chief Executive Officer at Magnati. “We are bringing an additional value-added service to our customers so they can run their business better and offer a new customer experience.”

The Magnati SoftPoS app removes the installation and overhead maintenance costs of dedicated PoS hardware. It is particularly useful for businesses offering home delivery of food or retail items, as drivers can accept payments from their own device, without needing to purchase or maintain additional hardware.

Businesses can download the app from the Google Play store and start accepting cashless payments easily. The app enables contactless transactions from contactless cards, NFC-enabled mobile phones or NFC-enabled devices such as wearables and key fobs. Businesses can also manage refunds and cancellations, generate receipts and view transaction details.

“Magnati’s aim is to offer new and advanced digital acceptance solutions to its merchants and set a benchmark for the industry to follow,” said Umer Farooq, Managing Director & Head of Payments Platform at Magnati. “We are excited to launch this SoftPoS solution under the umbrella of our Payments as a Platform initiative, a state-of-the-art digital platform that offers a wide range of value-added solutions. We are delighted to have partnered with Fiserv to provide a seamless experience to our merchants. In the fast-changing payment industry, we will continue to deliver next-generation solutions to support businesses.”

“Businesses are looking for better ways to connect with their customers,” said Jossan Maalouf, head of Fiserv in the Middle East and Africa. “The mobile payments era is here, and it’s important that businesses of all sizes are able to take advantage of the opportunity to operate more efficiently and grow their sales as they accept payments from anywhere. Magnati is making all of this possible for their customers with the launch of their new contactless payments app.”

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