Tucson Federal Credit Union Partners with InvestiFi to Embed Digital Investing Solutions

InvestiFi, the award-winning digital investing solutions provider for financial institutions, has announced its partnership with Tucson Federal Credit Union (TFCU), embedding its InvestTech solutions into their existing online banking platform. With the new partnership, the credit union’s members will have the ability to invest digitally in stocks and cryptocurrency directly from their checking accounts.

TFCU is a community-chartered credit union based in Arizona, providing accessible and people-focused financial solutions. Its network spans eight locations across Pima County, including Tucson, Oro Valley, Sahuarita, and the Greater Vail Area ensuring convenient regional access. With over 52,000 members and assets surpassing $925 million, it is dedicated to service, education, and inclusion, empowering its community. The credit union offers a comprehensive suite of financial products and services designed to meet the diverse needs of members and help small businesses thrive.

Robert Maturo, Vice President of Enterprise Risk Management at TFCU, said, “Partnering with InvestiFi represents an exciting step forward in our commitment to delivering a more modern, seamless financial experience. We’re focused on pairing innovative technology with the education and support our members need to make confident financial decisions.

“Through this partnership, we look forward to introducing a wide variety of digital investing solutions within our trusted online environment that aligns with our members’ everyday banking experience. This will help us deepen relationships, drive greater engagement, and keep more assets within our ecosystem. We’re excited about the opportunity to continue delivering long-term value while meeting our members’ evolving financial needs.”

TFCU’s members will have access to InvestiFi’s Guided Investing solution, which provides portfolios tailored to each member’s financial goals and preferences. InvestiFi’s InvestTech offering also includes self-directed stocks, ETFs and cryptocurrency, allowing members to delve into digital asset investing within TFCU’s digital banking ecosystem. InvestiFi also provides an extensive library of financial education for all members.

Kian Sarreshteh, CEO of InvestiFi, said “Community financial institutions are in a unique position to expand how they serve their members, and we’re proud to support TFCU as they take this next step. By embedding investing directly into the digital banking experience, they’re creating new opportunities for members to engage more deeply with their financial lives.”

“At InvestiFi, we’ve built our solutions to help credit unions like TFCU unlock new value from within their existing ecosystem. We’re excited to partner with them to deliver a more connected, intuitive experience that aligns with how today’s members expect to manage and engage with their money.”