m3ter Raises $14M Series a to Fuel Further U.S. Expansion and Add Advanced Features to Its Software Pricing Platform

m3ter, a pricing operations platform, has raised $14 million in Series A funding to help software companies implement modern usage-based pricing (UBP) strategies. The funding round was led by Notion Capital, with participation from existing investors Insight Partners, Union Square Ventures, and Kindred Capital.

The new funding will allow m3ter to launch new analytics features and expand its U.S. presence. The company plans to build an advanced analytics offering, starting with a new Cost Allocator co-created with a cohort of current customers. Also under development are Pricing Experimenter and Usage Forecaster products, which will allow customers to explore different pricing models in real-time with historic or simulated usage data and provide accurate usage and revenue forecasts over multiple horizons.

Griffin Parry, CEO and co-founder of m3ter, said: “In a more challenging software market, SaaS businesses are balancing growth with profitability, making pricing an ever-more valuable lever. Hybrid and usage-based pricing are now firmly in the spotlight because of their ability to deliver better customer experiences while reducing churn and increasing revenue, and as their popularity continues to grow, the opportunity for m3ter is obvious. Today’s funding enables us to take our ambitions to the next level, making new pricing models accessible for every software business that needs them.”

Jos White, who led the investment from Notion Capital, said: “I’m excited to announce our investment in m3ter. As pricing becomes a strategic priority for more software businesses, the one-size-fits-all approach looks increasingly obsolete. m3ter’s technology will power this transition towards more usage-based and intelligent pricing. Already, the company’s co-founders have laid solid foundations with an exceptional team and product, as well as deep engagement and alignment with their early customers and partners. We look forward to the bright future ahead.”

Tanya Bragin, VP Product at ClickHouse said: “Working with m3ter has enabled us to deliver granular usage statements and bills that our customers can rely on. As we evolve our offering, we can adjust, experiment, and iterate on the pricing model on top of the m3ter platform without distracting our engineers. m3ter takes the headache out of this process, so we can focus on building the best database for real-time analytics and offering it as a hosted service.”