J.P. Morgan Personal Investing Brand Launches in the U.K.

From today, the retail wealth management and investment business that previously operated under the Nutmeg brand, now offers its products and services under the J.P. Morgan Personal Investing brand. In addition to managed investments, pensions, and ISAs, J.P. Morgan Personal Investing will offer a range of new products and services, including digital financial planning tools, dedicated relationship managers and, in 2026, a new DIY investment platform.

J.P. Morgan Personal Investing gives consumers the opportunity to benefit from over 150 years of knowledge and expertise from one of the world’s largest investment firms, alongside an enhanced digital-first product offering from a leading U.K. tech innovator. Incorporating all the previous Nutmeg products and services, and adding new features and services, including:

• Wealth Planner: In the coming weeks, all J.P. Morgan Personal Investing clients will have access to a new Wealth Planner feature, which gives them a view of their current total wealth, alongside tailored suggestions for how they could move closer to their goals. Clients will be able to use the digital guidance tool to explore the potential impact on their goals and finances before taking action, so they can customise their strategy to suit them and make decisions with greater confidence.
• Relationship managers: Available from November 2025, clients with over £250k invested with J.P. Morgan Personal Investing will have access to a dedicated relationship manager, aligned to their account to provide a personalised one-to-one experience and professional expertise. The introduction of relationship managers will complement the existing free financial guidance available to all clients and the paid-for restricted advice service currently offered.
• A full DIY investment platform: Complementing the existing range of managed portfolios, which includes Smart Alpha portfolios powered by J.P. Morgan Asset Management, J.P. Morgan Personal Investing will launch a full DIY investment platform in 2026, offering investors the ability to buy and sell their own investments.

The Nutmeg brand has now been retired and from Monday 3 November clients will find their investments via the J.P. Morgan Personal Investing app and website. Customers who bank with Chase U.K. will continue to enjoy access to their investments alongside their current account, credit card spending and savings pots.