Sony and bolttech Jointly Launch My Sony Care+ in Hong Kong

Japanese multinational electronics conglomerate, Sony, has partnered with global insurtech bolttech, to launch My Sony Care+, an embedded protection programme designed to give customers extended coverage for their devices. This initiative is further supported by Tokio Marine, strengthening the program’s value and reliability.

Building on Sony’s existing My Sony Care extended warranty service, the programme introduces complimentary accidental and liquid damage (ADLD) cover, offering Sony customers a more complete and convenient way to protect their devices throughout their lifecycle.

Starting mid-December, Sony customers in Hong Kong can enjoy coverage for cameras and lenses with My Sony Care+. In 2026, the programme will expand to include additional Sony products such as Xperia smartphones, televisions, portable music players, and over-ear headphones. Customers can purchase My Sony Care+ within 30 days of buying a new Sony product, ensuring their devices are protected from the moment they are unboxed.

Mr. Yoshimasa Hashimoto, Director, Customer Engagement Division, Hong Kong, Sony, said, “At Sony, our customers’ experience extends long after the moment they purchase our products. With My Sony Care+, we are taking an important step toward giving our customers even greater confidence in the devices they rely on daily. By expanding our protection offering with the support of bolttech, we are ensuring that Sony users enjoy reliable, convenient and comprehensive aftersales care for years to come.”

Alister Musgrave, Regional General Manager – Hong Kong, Taiwan & Japan, bolttech, said, “We are delighted to partner with Sony to enhance the protection and service experience for their customers in Hong Kong. My Sony Care+ brings together Sony’s exceptional product quality with bolttech’s market-leading embedded protection capabilities. This collaboration demonstrates our shared commitment to delivering innovative, customer-centric protection solutions.”

With My Sony Care+, customers can enjoy:

Extended warranty

• Up to one or two additional years of protection beyond the original OEM warranty
• Unlimited repairs for mechanical and electrical failures, up to the product’s recommended retail price or, if required, a one-time replacement when the device is beyond economic repair (BER)
• Repairs carried out by Sony Authorised Repair Centres for cameras, lenses, mobile phones, walkman devices and overhead headphones or on-site technicians for TVs and home theatre products

Complimentary accidental damage and liquid damage (ADLD) insurance

• Exclusive accidental and liquid damage coverage for eligible Sony customers
• Coverage for repair up to the product’s recommended retail price or, if required, a one-time replacement when the device is beyond economic repair (BER)
• Service limits of two repairs for one-year plan or three repairs for two-year plan
• Complimentary accidental damage and liquid damage (ADLD) insurance is underwritten by bolttech Insurance (Hong Kong) Company Limited

Customers can visit their nearest Sony Authorised Repair Centre to have their devices repaired, while televisions and home theatre products are serviced by on-site technicians to provide added convenience.

For more information about My Sony Care+, please visit:  https://www.sony.com.hk/mysonycare