Protectivity Unveils New Visual Identity to Propel Future Growth

Today, Protectivity, part of Starpeak Insurance solutions, is thrilled to announce the roll out of its new visual identity, which coincides with the launch of a brand-new website as it embraces its next era of growth.   

As Protectivity has evolved, so has the value proposition for its customers. The new brand identity better reflects the position in the market with a broad variety of products added in recent years and servicing a wide range of SME’s, sole traders and other micro businesses.   

To coincide with the re-brand, the company has launched a new website reflecting the refreshed and more contemporary visual identity.  This new site will provide customers with a seamless experience searching for and purchasing insurance online for their specialist activities, reinforcing the brand mission of making insurance simple. By streamlining the online process, the website aims to provide transparency, clarity, and trust, ensuring that businesses confidently select the right cover applicable to them. 

Protectivity has seen significant growth in recent years and this new brand identity and website will enable a path to further develop its niche insurance offering, reaching new sectors and specialisms.  

Julian Hucks, Founder and Managing Director, says: “This fresh new look marks an exciting milestone for Protectivity. Supporting our ambitions for growth we needed the brand identity to reflect our ongoing innovation and expansion, appealing to our wide-ranging customer base, whilst maintaining the warm and friendly approach that has existed since we started working with small businesses in 2007.”