Laka Acquires VeloLife’s Bike Insurance Business, Marking Its Fourth Acquisition as M&A Strategy Accelerates

Laka, the award-winning UK & EU green mobility insurtech, today announces the acquisition of assets from VeloLife, the specialist cycle insurance provider. This marks Laka’s fourth acquisition in three years and the first public milestone in the active M&A pipeline that Laka signalled when it closed its £14.1 million Series B – which included a dedicated £6.5 million venture debt facility from HSBC Innovation Banking, secured specifically to fund strategic acquisitions.

The acquisition accelerates Laka’s footprint in the UK bike dealer channel. A cornerstone of this growth is a partnership with EPOS provider Citrus Lime, which allows Laka to embed its insurance products directly into the retail workflow of hundreds of independent bike shops – deepening Laka’s B2B2C model at the point of sale.

The M&A strategy, now in motion:

When Laka closed its Series B equity round of £7.6 million in July 2025, co-led by Shift4Good and MS&AD Ventures, the company signalled its intent to consolidate Europe’s highly fragmented micromobility insurance market through targeted acquisitions. 

That intent was reinforced in November 2025, when Laka secured a further £6.5 million venture debt facility from HSBC Innovation Banking – capital earmarked specifically for M&A. VeloLife is the first public announcement of that pipeline.

It follows the successful integration of three prior acquisitions: French e-bike insurance broker Cylantro (2023), CoverCloud’s UK bike insurance renewal rights (2024), and Luko’s e-scooter portfolio, acquired from Allianz Direct (2025). 

Each deal has added scale, geography, or capability to Laka’s platform – and VeloLife continues that pattern, bringing a curated network of more than 100 UK bike dealer locations into Laka’s partner ecosystem.

The urgency of this strategy is underlined by market fundamentals. By 2030, the global micromobility market is projected to more than double – from approximately $160 billion today to $340 billion, according to McKinsey. Europe is expected to be the largest regional contributor, growing from around $60 billion in 2022 to $140 billion by 2030. Yet insurance for this sector remains highly fragmented, and Laka’s disciplined acquisition strategy is designed to capture that consolidation opportunity.

Deepening the dealer ecosystem:

By integrating VeloLife’s dealer network, Laka continues to build a diverse B2B2C ecosystem that supports independent bike shops alongside its existing global brand partners, including Decathlon, Ribble, Gazelle, Riese & Müller, Tenways, and others. Licensed across the EEA and now operating in eleven countries, Laka has scaled from a UK direct-to-consumer insurer into a European platform insurer – and the dealer channel represents a significant growth vector for that next phase. 

To mark the transition, all VeloLife customers who migrate to Laka will receive their first 30 days of insurance free of charge.

Tobias Taupitz, CEO and Co-Founder of Laka, said: “This acquisition is a key milestone in our bike dealer strategy – and a clear signal that our M&A pipeline is now moving. VeloLife has built a fantastic set of partners, and we look forward to welcoming them to Laka’s network. When we raised our Series B and secured the HSBC debt facility, we were explicit that acquisition-led consolidation was central to our strategy. VeloLife is exactly the kind of deal that strategy was designed for.”

Justin Rodley, Director and Co-Founder of VeoLife, said: “We are delighted to be joining Laka. This new relationship is a very good fit for our ambition to launch into Europe and beyond. Most importantly, it was clear that Tobi and his team share our passion for quality service for the dealer network and customers. With Laka’s award-winning track record and strong brand, we are excited about what the future holds.”

 Dan Duran, Head of Marketing, Citrus Lime, commented:“Independent bike retailers are at the centre of everything we do, and partnerships that strengthen the services available through the dealer channel matter to us. Laka’s growth in the UK cycling market reflects a broader shift in how independent retailers are building more complete customer propositions. We look forward to seeing what this next phase brings.”