Embri Announces Crowdcube Capital Raise to Accelerate Growth of Embedded Insurance Marketplace

Embri, the embedded insurance platform helping retailers offer seamless protection at the point of sale, has launched its latest funding round on Crowdcube. The capital raise – currently in early access – opens to the public at the end of April, supporting Embri’s next phase of growth as it scales its presence across the UK retail market and beyond.

Embri enables traditionally non-insurance brands – such as luxury item, technology, construction tool and cycling retailers – to offer fully compliant, tech-enabled insurance directly at checkout. With its first client onboard and strong market demand demonstrated through new commercial agreements, Embri is poised for rapid expansion.

The crowdfunding campaign invites everyday investors to become part of Embri’s mission: to make insurance easier, more relevant, and more accessible for modern consumers. Embri is seeking to build a community of supporters aligned with its values of accessibility and innovation. As the embedded insurance market accelerates – expected to reach $700 billion globally by 2030 – Embri is well-positioned to lead a new generation of customer-first, tech-driven insurance.

Rob McCarthy, Non-Executive Director at Embri and former John Lewis and Waitrose executive, said:

“We’re seeing huge demand from retailers that have never previously sold insurance—because embedded protection makes sense for them and their customers. From specialist luxury retailers to partnerships like our recent deal with SGS, the appetite is clear. Embri is unlocking a whole new channel for insurance distribution, and this raise will allow us to grow our platform and meet that market need at scale.”

Simon Ball, Director at Embri, said:

“Crowdfunding feels like the right fit for Embri. Just as we’re helping brands bring insurance to more people at the point of purchase, we want our investment round to be open to everyone – not just institutions. This is about inclusion, transparency and building a community of investors who believe in the power of embedded insurance. We’re walking our talk by using a funding model that aligns with our ethos.”