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Wednesday, October 01, 2025
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AXA collaborates with CoverGo to increase its speed to market and improve customer experience

AXA Hong Kong and Macau (“AXA”), today announced its collaboration with CoverGo, the leading global no-code insurance SaaS core platform for health, life, and P&C, to improve AXA’s general insurance ecosystem in Hong Kong. With the advanced technology supported by CoverGo, AXA will use its platform for general insurance related products, to increase its speed to market and improve customer experience, achieving optimal efficiency.

The CoverGo’s platform is modern and scalable, its API-driven approach allows easy integration to AXA existing system, helping AXA to set the stage for future digital transformation and improvements across different lines of business and products.

Kenneth Lai, Chief General Insurance Officer of AXA Hong Kong and Macau, said, “As digital transformation has become a prevalent market trend, we are thrilled to collaborate with CoverGo to bolster our digitalisation endeavours. By utilising the digital distribution platform, we can enhance our capabilities and achieve a faster time-to-market, resulting in added value for our business. Looking ahead, we will maintain our position as the No. 1 General Insurer in Hong Kong by continuously delivering outstanding products and services to our valued customers.”

Tomas Holub, Founder & CEO of CoverGo, said: “We are delighted to assist AXA on their journey towards digital transformation. AXA has shown a clear commitment to digitizing and streamlining its insurance ecosystem in an efficient and scalable way using CoverGo’s cutting-edge no-code core insurance platform. It’s also a validation of CoverGo’s insurance capabilities, with leading insurers across the globe adopting our platform. We look forward to growing our collaboration with AXA across many products and markets.”

AXA’s newly launched SmartHelper Plus, a comprehensive insurance plan that provides extensive support for foreign domestic helpers, which also offers protection plans for local domestic helpers and postnatal care helpers, is the first product available on the platform.

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